DOI QR코드

DOI QR Code

금융업의 인공지능(AI) RPA 지속사용의도에 관한 연구

A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry

  • 투고 : 2023.01.09
  • 심사 : 2023.01.25
  • 발행 : 2023.01.31

초록

본 연구는 금융업 종사자들을 대상으로 금융업에서 이용되는 RPA 프로그램을 지속적으로 사용하고자 하는 의향에 영향을 주는 요인을 알아보기 위함이며, 특히 수용의지와 수용 갈등의 인식이 업무와 정보 기술간의 관계에서 개인의 특성적인 면을 고려해서 파악하고자 함에 그 연구의 목적이 있다. 연구결과, 현재 가장 많이 활용되는 단순 업무 자동화기반의 RPA 보다는 인공지능이 포함된 지능형 프로세스 자동화기반의 RPA시스템을 통하여 디지털화된 기업 전환에 더욱 강화되어야 됨을 확인할 수 있다. 일반적으로 신기술수용을 위해서는 인지부조화의 현상이 두드러지게 나타나지만 금융업에서의 RPA 수용과 지속사용에 대해서는 인지부조화의 현상은 나타나지 않았으며, 보다 전문화된 반복 업무의 자동화에 대해서 상당히 긍정적인 사용자의 인식이 두드러짐을 알 수 있다. 향후 금융업에서 반복 업무에 대한 기술의 적합도가 높아서 보다 노동 조직의 변화가 가속화 될 것으로 사료된다.

The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry. In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology. As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.

키워드

참고문헌

  1. RainBrain, Automation Platform Business Overview, 2022. 10. 
  2. Jae-Wook Lim, Cheong Ki ju, Tae-Deok Kang. "A Study on RPA Adoption Cost Optimization for Aviation Service Industry - Focused on Technology, Organization and Licence-, - Focused on Technology", Organization and Licence. Journal of the Aviation Management Society of Korea, 17(6), 117-141, 2019. 
  3. Byung-Soo Kim. "A Study on the Future Direction through Analysis of RPA Cases in the Financial." Dong-A University Graduate School of Business Administration, 2022. 
  4. Inyup Lee, Jin-Wook Han. "The Effect of Screen Golf Use Intention on Golf Course Visit Intention: Based on the UTAUT2 Model.". Korean Journal of Sport Management, 27(4), pp.81-96, 2022.  https://doi.org/10.31308/KSSM.27.4.81
  5. Venkatesh, V., & Bala, H. "Technology acceptance model 3 and a research agenda on interventions." Decision sciences, 39(2), 273-315, 2008.  https://doi.org/10.1111/j.1540-5915.2008.00192.x
  6. Venkatesh, V., & Davis, F. D. "A theoretical extension of the technology acceptance model: Four longitudinal field studies." Management Science, 46(2), pp.186-204, 2000.  https://doi.org/10.1287/mnsc.46.2.186.11926
  7. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. "User acceptance of information technology: Toward a unified view.": MIS Quarterly, 27(3), pp.425-478, 2003.  https://doi.org/10.2307/30036540
  8. V. Venkatesh, J. Y. L. Thong, F. K. Y. Chan, P.J. H. Hu, and S. A. Brown, "Extending thetwo-stage information systems continuance model: incorporating UTAUT predictors and the role of context," Information Systems Journal, 21(6), pp.527-555, 2011.  https://doi.org/10.1111/j.1365-2575.2011.00373.x
  9. Soomin Kim, Chang Won Lee, "Usage Intention of u-Healthcare Service Using Unified Theory of Technology Adoption and Usage," Jour. of KoCon, 13(2), pp.379-388, 2013.  https://doi.org/10.5392/JKCA.2013.13.12.379
  10. Jongchul Oh, Shijung Yoo, Taesik Yang, "Factors Influencing Acceptance of Internet Service Based on UTAUT Model - Focused on Moderating Effects of Service Type -," The Korea Service Management Society, 2009(5), pp.279-300, 2009. 
  11. B. Salim, "An Application of UTAUT Model for Acceptance of Social Media in Egypt: A Statistical Study," International Journal of Information Science, 2(6), pp.92-105, 2012.  https://doi.org/10.5923/j.ijis.20120206.05
  12. T. Zhou, "Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow," Information Development, 27(3), pp.207-218, 2011.  https://doi.org/10.1177/0266666911414596
  13. Jank-suk Lee, Dong Kyoo Sung, "Examining Factors Influencing the Intention to Use Mobile Payment: Focusing on Self-Construal." Journal of digital convergence, 16(4), pp.137-147, 2018.  https://doi.org/10.14400/JDC.2018.16.4.137
  14. G.-H. Kim, "A Study on the Influence of User Experience of Fashion Sharing Application on Acceptance: Based on UTAUT Model," The Journal of the Korea Contents Association, 19(5), pp. 82-93, May 2019.  https://doi.org/10.5392/JKCA.2019.19.05.082
  15. Young-chae Kim, SeungRyul Jung, "A study on Factors that Influence the Usage of Mobile Apps - Based on Flow Theory and Unified Theory of Acceptance and Use of Technology -," Journal of Internet Computing and Services), 14(4), pp.73-84, 2013.  https://doi.org/10.7472/JKSII.2013.14.4.73
  16. K. Yang, "Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services,"Journal of Consumer Marketing, 27(3), pp.262-270, 2010.  https://doi.org/10.1108/07363761011038338
  17. Sun, Ang, Kim, Hwa-Kyung, Lee, Jong-Ho, "A Study on Users' Acceptance of Mobile Fashion Application Based on UTAUT model," Korean Business Education Review), 29(5), pp.299-319, 2014. 
  18. Hee Won Sung, Jung Hwan Sung, "Research on Intention to Adopt Smart Wear: Based on Extended UTAUT Model," Journal of fashion business), 19(2), pp.69-84, 2015.  https://doi.org/10.12940/jfb.2015.19.2.69
  19. Dailysecu. Expanding the introduction of automation based on RPA, AI, low code, and no code tools in the Pandemic era. Dailysecu, c2021 [cited 2021 Sept 26], Available From: https://www.dailysecu.com/news/articleView.html?idxno=129448 (accessed Dec. 20, 2021) 
  20. Mijeong Park, Moonsung Na, Injoon Yang, Seungil Choi. "An Empirical Study on Effects of RPA - Focusing on the Case of National Agricultural Cooperative Federation's RPA portal." (Journal of Korea Academia-Industrial cooperation Society, 23(6), pp.99-107, 2022.  https://doi.org/10.5762/KAIS.2022.23.6.99
  21. NSP Communication. Woori Bank, and Expanding RPA Phase 3' to increase work efficiency. NSP Communication, c2021 [cited 2021 Aug 19], Available From:http://m.nspna.com/news/?mode=view&newsid=521368 (accessed Dec. 20, 2021) 
  22. Song, Sun Jung and Lee Hyoung-yong, "Research on the Effect of Perceived Characteristics of RPA on Intention of Adoption," Knowledge Management Review, 22(4), pp.283-301, Dec. 2021.  https://doi.org/10.15813/KMR.2021.22.4.015
  23. J. R. Slaby, P. Fersht, "Robotic automation emerges as a threat to traditional low-cost outsourcing", HfS Research, pp.1-19, 2012. 
  24. JEONG RUNYU. "A study on the intention to reuse mobile airline application: An application of the unified theory of acceptance and use of technology 2(UTAUT 2) model." Journal of Tourism Management Research), 88, pp.719-735. 2019.  https://doi.org/10.18604/tmro.2019.23.2.34
  25. Bagozzi, R. P., & Lee, K. H. Multiple routes for social influence: The role of compliance, internalization, and social identity. Social Psychology Quarterly, 65(3), pp.226-247, 2002.  https://doi.org/10.2307/3090121
  26. Slade, E. L., Dwivedi, Y. K., Piercy, N. C., & Williams, M. D. Modeling consumers' adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust. Psychology & Marketing, 32(8), pp.860-873, 2015.  https://doi.org/10.1002/mar.20823
  27. Nair, P. K., Ali, F., & Leong, L. C. Factors affecting acceptance & use of ReWIND: Validating the extended unified theory of acceptance and use of technology. Interactive Technology and Smart Education. 12(3), pp.183-201. 2015.  https://doi.org/10.1108/ITSE-02-2015-0001
  28. Han, Jee-Hoon, Sa, Hye-Ji. "The Intention of Golf Participants to Use SNS(Social Network Service) Golf Lesson Contents and to Visit Golf Driving Range; Applying UTAUT2 Model." Korean Journal of Lesure, Recreation & Park,45(2), pp.37-50.2021. 
  29. Raman, A., & Don, Y. Preservice teachers' acceptance of learning management software: An application of the UTAUT2 model. International Education Studies, 6(7), pp.157-164, 2013. 
  30. S.-H. Lee, S. Han, and K.-H. Park, "A Study on the Factors Affecting the Intention of Continuous Use of Intelligent Government Administrative Services," Journal of Digital Convergence, 19(11), pp.85-93, Nov. 2021.  https://doi.org/10.14400/JDC.2021.19.11.085
  31. J. Oh. Factors of Internet Service Acceptance:A Revaluation of UTAUT Model, Korean Management Review, 39(1), pp.55-79, 2010. 
  32. Choi Eun Bin, Son Dal Ho. Determinants of Continuous Intention-to-Use on NTIS: Perspectives of UTAUT and TTF Model. The Journal of Information Systems, 31(2), pp.197-216. 2022.  https://doi.org/10.5859/KAIS.2022.31.2.197
  33. Lee, Seon-woong, Jung, Jin-Sup, YOON YOUNGHO. "A Study on the Acceptance Intention of Blockchain Technology Using UTAUT2 Model." 기업경영연구, 26(6), pp.1-28. 2019.  https://doi.org/10.21052/KCMR.2019.26.6.01
  34. Nam, Chong-Hoon. "Study on Continuous Intention to Use of Mobile Video App Based on Technology Acceptance Model." Journal of Digital Contents Society, 20(8), pp.1585-1592. 2019.  https://doi.org/10.9728/dcs.2019.20.8.1585
  35. SuAn, Eom, "The Effect of the Perceived Value and the Flow in Life Sharing O2O Service: Perspectives of UTAUT Theory," Department of Management Information System Graduate School Keimyung University, 2021. 
  36. Chen, P. Y. and Hwang, G. J., "An empirical examination of the effect of self-regulation and the Unified Theory of Acceptance and Use of Technology(UTAUT) factors on the online learning behavioral intention of college students," Asia Pacific Journal of Education, 39(1), pp.79-95, 2019.  https://doi.org/10.1080/02188791.2019.1575184
  37. Hirschman, E. Innovativeness, novelty seeking, and consumer creativity.Journal of Consumer Research, 7, pp.283-295, 1980.  https://doi.org/10.1086/208816
  38. Slade, E. L., Dwivedi, Y. K., Piercy, N. C., & Williams, M. D. Modeling consumers' adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust. Psychology and Marketing, 32(8), pp.860-873, 2015.  https://doi.org/10.1002/mar.20823
  39. Agarwal, R., & Prasad, J. The role of innovation characteristics and perceived voluntaries in the acceptance of information technologies. Decision Science, 28(3), pp.557-582, 1999  https://doi.org/10.1111/j.1540-5915.1997.tb01322.x
  40. Tan, G., Ooi, K. B., Chong, S. C., & Hew, S. C. NFC mobile credit card:The next frontier of mobile payment? Telematics and Informatics, 31, pp.292-307, 2014.  https://doi.org/10.1016/j.tele.2013.06.002
  41. Bhattacherjee, A. "Understanding Information Systems Continuance: An Expectation-Confirmation Model," MIS Quarterly, 25(3), pp.351-370, 2001.  https://doi.org/10.2307/3250921
  42. Dae Won Kim. A Study on Factors Influencing the Continuance Usage Intention of Robo-Advisor Users: Integrated Model Perspective. Logos Management Review, 20(1), pp.65-76, 2022.  https://doi.org/10.22724/LMR.2022.20.1.65
  43. Yea-rim Lee. A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User .Korea trade review, 45(2), pp.103-119, 2020.  https://doi.org/10.22659/KTRA.2020.45.2.101
  44. Festinger, L. A theory of cognitive dissonance(2). Stanford University Press. 1957. 
  45. Oliver, R. L. Satisfaction: A behavioral perspective on the consumer. Routledge. 2014. 
  46. Thibodeau, R., & Aronson, E. Taking a closer look: Reasserting the role of the self-concept in dissonance theory. Personality and Social Psychology Bulletin, 18(5), pp.591-602. doi:10.1177/0146167292185010. 1992. 
  47. Han, C. K., Lee, S. K., & You, Y. Y. The effect of intension to use biometric-based non-face-to-face authentication system in financial transactions-Focusing on extended UTAUT model. Indian Journal of Science and Technology, 9(40), pp.1-13. 2016. 
  48. K. Y. Koo, S. H. Cha, and J. Choi, "A Study on the Intention to Use RPA System Service," Journal of Information Technology Services, 20(4), pp.113-128, Aug. 2021.  https://doi.org/10.9716/KITS.2021.20.4.113
  49. Kettinger, W.J., S.H. Park, and J. Smith, "Understanding the consequences of information systems service quality on IS service reuse",Information & Management, 46(6), pp.335-341, 2009.  https://doi.org/10.1016/j.im.2009.03.004
  50. Zeithaml, V.A., "Consumer perceptions of price, quality, and value : A means-end model and synthesis do evidence", Journal of Marketing, 52(3), pp.35-48.1988.  https://doi.org/10.1177/002224298805200203
  51. Holbrook, M.B., "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay",Journal of Business Research, 59(6), pp.714-725. 2006.  https://doi.org/10.1016/j.jbusres.2006.01.008
  52. Davis, F.D., "Perceived usefulness, perceived ease of use and user acceptance of information technology", MIS Quarterly, 13(3), pp.319-340, 1989.  https://doi.org/10.2307/249008
  53. Namjun CHA, Junseok HWANG, Seongeun LEE. The Effect of the Perceived Value and the Flow in Life Sharing O2O Service: Perspectives of UTAUT Theory. Innovation Studies, 14(1), pp.243-278, 2019.  https://doi.org/10.46251/innos.2019.02.14.1.243
  54. Minxin Zhang, Jin-Myong Lee.Consumer Experience and Adoption Intention of Internet of Things Services: The Impact of Network Externalities. THE SOCIETY OF DIGITAL POLICY & MANAGEMENT,17(10), pp.177-186. 2019. 
  55. Lim Soohyun, Kim Sang-hoon.(2018). "Factors Affecting User Intentions in Omnichannel Environment: Focusing on Unified Theory of Acceptance and Use of Technology." The Korean Journal of Advertising, 29(4), pp.95-129. 2018.  https://doi.org/10.14377/kja.2018.5.31.95
  56. Oliver, R. L., "A Cognitive Model for the Antecedents and Consequences of Satisfaction," Journal of Marketing Research, 17, pp.460-469, 1980.  https://doi.org/10.2307/3150499
  57. Ho Lee, H S Park, "A Study on the Influencing Factors to Expand the Use of Robot Process Automation(RPA)" - For companies that introduce RPA - , Industry Promotion Research, 6(2), p.21-35, 2022.  https://doi.org/10.21186/IPR.2021.6.2.021
  58. S. J. Song, and H. Y. Lee, "Resesrch on the Effect of Perceived Characteristics of RPA on Intention of Adoption," Knowledge Management Review, 22(4), pp.283-301, 2021. https://doi.org/10.15813/KMR.2021.22.4.015