산업융합연구 (Journal of Industrial Convergence)

대한산업경영학회 (DAEHAN Society of Industrial Management)
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지방 대학생들의 창업 및 창업프로그램 인식에 관한 정성적 연구: 효과위계모형을 통한 접근

Qualitative Study on Local College Students' Perception of Entrepreneurship and Entrepreneurship Programs: Approach through Hierarchy of Effects Model

  • 정윤희 (건국대학교 글로컬캠퍼스 경영학과)
  • Yun-Hee Jeong (Department of Business Administration, Konkuk University)
  • 투고 : 2023.09.25
  • 심사 : 2023.12.20
  • 발행 : 2023.12.28
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초록

정부의 청년 창업 장려 정책과 함께 대학별로 창업을 활성화하기 위한 많은 노력을 하고 있고, 대학의 창업 프로그램은 대학생들의 창업을 지원하고 활성화할 수 있는 가장 중요한 부분이라 할 수 있다. 하지만 대학내 창업 프로그램에 대한 관심과 참여는 낮은 편이기 때문에, 창업과 창업 프로그램에 대한 관심과 참여를 올리기 위해서는 학생들의 창업과 창업 프로그램에 대한 인식을 심층적으로 살펴볼 필요가 있다. 따라서 본 연구에서는 효과위계모형을 활용하여 각 단계별 대학생들의 인식을 탐색하고 창업프로그램 참여를 방해하는 병목요인들을 파악하고자 하였다. 이를 위해 창업과 창업프로그램에 대한 다른 수준의 관심과 참여를 가진 표본들을 활용해 표적집단면접법과 심층면접법을 실시하였으며, 효과위계모형의 각 단계별 병목 요인들(창업욕구관련 9개 요인, 창업 프로그램 인지관련 4개 요인, 태도관련 7개 요인, 참여&참여의도관련 5개 요인)을 제시하였다. 이러한 결과는 정량적 연구에 치중되어 있던 창업 연구를 보완하고 있으며, 특히 지방대학교 사례를 중심으로 접근함으로써 중요한 실무적 시사점을 더하고 있다.

Along with the government's policy to encourage youth entrepreneurship, each university is making great efforts to promote entrepreneurship, and university entrepreneurship programs can be said to be the most important part of supporting and activating college students' entrepreneurship. In order to increase interest in and participation in entrepreneurship and entrepreneurship programs, it is necessary to take an in-depth look at students' perceptions of entrepreneurship and entrepreneurship programs. Therefore, this study used the effectiveness hierarchy model to explore the perceptions of college students at each stage and to identify bottleneck factors that hinder participation in entrepreneurship programs. For this purpose, focus group interviews and in-depth interviews were conducted using samples with different levels of interest and participation in entrepreneurship and entrepreneurship programs, and bottleneck factors at each stage of the effect hierarchy model were presented. The research results complement entrepreneurship research that was focused on quantitative research, and add important practical implications by approaching the study with a particular focus on local university cases.

키워드

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