Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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The Impact of the Characteristics of Start-up CEOs on the Amount of Investment in Series A Round

스타트업 CEO 특성이 시리즈 A 투자단계 벤처기업의 투자금액에 미치는 영향

  • Received : 2022.07.11
  • Accepted : 2022.08.17
  • Published : 2022.08.30
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Abstract

The purpose of this study is to analyze the impact of the characteristics of start-up CEOs on the performance of investment attraction from the perspective of Series A investment. The results of the study are as follows. First, when the educational level of start-up CEOs was high and startup CEOs had start-up experience and investment attraction experience, venture investors such as venture capital had a significantly positive (+) effect on the investment for start-ups. This was systematically significantly positive even when control variables were introduced. When start-up CEOs had work experiences, there was no significantly positive effect on the total investment amount for start-ups but a significantly positive (+) effect on the average investment amount. Second, the standardization coefficient of total investment amount was larger in the case of start-up experience than that in the case of investment attraction experience while the standardization coefficient of average investment amount was larger in the case of investment attraction experience than that in the case of start-up experience. This suggests that the start-up experience is important for the total investment amount while the investment attraction experience is important for the average investment amount. Third, when the sales of start-ups were high at the time of Series A investment, the total investment amount and the average investment amount were also significantly high. Even if early start-ups are less profitable or have losses, the start-ups with a certain level of sales seem to be attractive investment targets for venture capital. The results of this study are useful for the investment decisions of venture capital and the financing strategies of start-ups. The implications for pre-CEOs preparing for start-ups art that the total amount of investment will increase if they have expertise through degree acquisition, challenge start-ups, gain start-up experience and implement investment attraction. Even if CEOs of start-ups do not have start-up experience, the average amount of investment for start-ups can increase if they have work experience in related industries.

본 연구의 목적은 스타트업 CEO의 특성이 투자유치 성과에 미치는 영향을 시리즈 A 투자 관점에서 분석하는 데 있다. 연구 결과는 다음과 같다. 첫째, 스타트업 CEO의 학력 수준이 높을 때, 스타트업 경험이 있을 때, 투자유치 경험이 있을 때 벤처캐피탈 등 벤처투자자는 스타트업 투자에 유의한 양(+)의 영향을 미치고 있음을 발견하였다. 이는 통제변수를 도입하여도 체계적으로 유의하게 긍정적으로 나타났다. 하지만 직장 경험이 있을 때 스타트업 총투자금액에는 유의한 긍정적 영향을 미치고 있지 않았으나, 평균투자금액에는 유의한 양(+)의 영향을 미치는 것으로 나타났다. 둘째, 총투자금액은 스타트업 경험이 있을 때가 투자유치 경험이 있을 때보다 표준화 계수의 크기가 크게 나타났으나, 평균투자금액은 투자유치 경험이 있을 때가 스타트업 경험이 있을 때보다 표준화 계수의 크기가 크게 나타났다. 이는 총투자금액에서는 스타트업 경험이, 평균투자금액에서는 투자유치 경험이 중요함을 시사하고 있다. 셋째, 시리즈 A 투자 시점에 스타트업의 매출액이 높으면 총투자금액 및 평균투자금액도 유의하게 높은 것으로 나타났다. 초기 스타트업은 비록 수익성이 떨어지거나 적자이더라도 어느 수준의 매출액이 확보되면 벤처캐피탈에게 매력적인 투자대상이 되는 것으로 보인다. 본 연구 결과는 벤처캐피탈의 투자의사결정 및 스타트업의 자금조달 전략을 수립하는데 활용할 수 있을 것이다. 그리고 스타트업을 준비하는 예비스타트업 CEO에게 주는 시사점은 학위의 취득을 통해 전문성을 갖추고 스타트업에 도전하여 스타트업 경험을 쌓고 투자유치를 경험하면 총투자금액이 증가할 것이라는 점이다. 스타트업 경험이 없더라도 관련된 산업에서 직장경험을 한다면 평균적으로 투자받을 수 있는 금액이 증가할 수 있음을 시사한다.

Keywords

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