Journal of the Korean BIBLIA Society for library and Information Science (한국비블리아학회지)

Korean Biblia Society for Library and Information Science (한국비블리아학회)
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Suggestions for Utilization of Supporters To Promote Public Libraries

공공도서관 홍보를 위한 서포터즈 활용에 대한 제언

  • 이성신 (경북대학교 문헌정보학과) ;
  • 백수민 (경북대학교 일반대학원 문헌정보학 전공)
  • Received : 2022.08.17
  • Accepted : 2022.09.08
  • Published : 2022.09.30
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Abstract

The purpose of this study is to suggest for utilization of supporters to promote public libraries. To achieve the study purpose, in-depth interview with nine public library supporters of two public libraries was conducted. The data were analyzed using a qualitative method. The order in which the data analyzed is as follows: segmenting, first coding, in-depth coding, and theme discovery. According to the study results, the followings were suggested for the operation of public library supporters: 1) needed to assign roles based on supporters' capabilities and personal characteristic, 2) needed proactive role by the librarian in charge, 3) needed proactive role by the public library, 4) needed adequate rewards, 5) needed prior education about the public library.

본 연구의 목적은 서포터즈 운영이 공공도서관에 대한 홍보 효과를 담보하기 위해서 어떤 점에 유의하면서 운영되어야 하는지를 실제 서포터즈로 활동하고 있는 이들에 대한 인터뷰를 통해서 알아보는 것이다. 이를 위해 2개 공공도서관의 9명의 서포터즈와 심층인터뷰를 진행했으며 인터뷰자료는 녹음 후 전사하여 질적분석 방법으로 분석하였다. 질적분석은 세그멘팅, 초기코딩, 심층코딩, 주제의 발견 순으로 진행하였다. 분석결과 서포터즈를 통한 홍보 효과를 달성하기 위해서 서포터즈 운영과 관련한 다음 사항을 제안하였다. 첫째, 서포터즈의 개인 역량 및 특성을 고려한 역할을 부여할 필요가 있다. 둘째, 담당 사서의 적극적 역할이 요구된다. 셋째, 도서관 측의 적극적 역할이 요구된다. 넷째, 적절한 보상이 이루어져야 한다. 다섯째, 서포터즈에 대한 사전 교육 시 해당 도서관에 대한 교육이 포함되어야 한다.

Keywords

References

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