Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Survey on Current Mask Use and Satisfaction Among Domestic Consumers During COVID-19

COVID-19의 확산으로 인한 국내 소비자의 마스크 사용현황과 만족도 조사

  • Hwang, Nawon (Dept. School of Textile & Fashion Design, Kyungpook National University) ;
  • Lee, Kwang-Woo (Dept. School of Textile & Fashion Design, Kyungpook National University)
  • 황나원 (경북대학교 섬유패션디자인학부) ;
  • 이광우 (경북대학교 섬유패션디자인학부)
  • Received : 2022.06.24
  • Accepted : 2022.08.31
  • Published : 2022.08.30
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Abstract

Wearing a mask is essential during the ongoing COVID-19 pandemic. For this study, an online survey was conducted on the actual use of masks among adults in their twenties and older. We used 389 questionnaires for the final analysis, excluding insincere or incomplete questionnaires. We then analyzed the responses using descriptive statistical analysis, frequency analysis, t-test, and ANOVA. More than half of the respondents indicated that they wore a mask for five to ten hours a day, with KF masks being the most frequently used. Participants who most frequently used cloth masks were more likely to consider color, design, and eco-friendliness, while those who used KF masks were more concerned with price and safety. There was no significant difference in purchase satisfaction between mask types, but the purchase intention was higher for KF masks. When purchasing a KF mask, there were significant differences across genders in terms of price and eco-friendliness preferences. There were also significant differences across age groups in price, eco-friendliness, skin irritation, and comfort preferences. Previous studies have shown a significant difference in gender and age in terms of preferred mask colors and designs. However, this survey found no significant difference across these categories. These findings indicate those mask manufacturers should consider safety and eco-friendliness over mask color and design.

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