The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
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A Study on the Characteristics of the Cultured Oyster Marketing in Sacheon Bay

사천만 양식 굴의 유통 특성 연구

  • Bong-Yong Park (Department of Fisheries Business Administration, Institute of Marine Industry, College of Marine Science, Gyeongsang National University) ;
  • Jong-Ho Kang (Department of Fisheries Business Administration, Institute of Marine Industry, College of Marine Science, Gyeongsang National University)
  • 박봉룡 (경상국립대학교 해양과학대학 해양산업연구소 해양수산경영학과) ;
  • 강종호 (경상국립대학교 해양과학대학 해양산업연구소 해양수산경영학과)
  • Received : 2022.12.13
  • Accepted : 2022.12.26
  • Published : 2022.12.31
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Abstract

This study studied the characteristics of cultured oyster marketing in Sacheon Bay. The results of this study are summarized as follows. First, the GULDAE aquaculture is a unique production method of Sacheon Bay. Second, oysters in Sacheon Bay were low in production, but the price was more than 70% higher than in other producing areas. Third, profit is 12.5% higher and rate of return was 179.8%. Fourth, there were more out-of-market sales than other than other producing areas, and it is a bidding method. Fifth, the marketing cost was higher than the longline hanging aquaculture; however, the advantage of price offseted this point. Although the Sacheon Bay Oyster aquaculture is small, it was confirmed that it was a producing area with high profitability and a unique marketing form from other regions. Although the Sacheon Bay Oyster culture is small, it has been confirmed that it is a producing area with high profitability and shows a unique distribution form.

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References

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