The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Change in Domestic Eco-friendly Consumption Issues - Applying LDA Topic Modeling Analysis -

친환경 소비 이슈 변화에 관한 연구 - LDA 토픽모델링 분석을 적용하여 -

  • 송유진 (충북대학교 소비자학과) ;
  • 권설아 (충북대학교 국가위기관리연구소)
  • Received : 2022.03.24
  • Accepted : 2022.05.14
  • Published : 2022.06.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study explores the issues of "eco-friendly consumption" through online media posts, and aims to identify changes in it. Total 6,812 blog posts on Naver, that included the words "eco-friendly consumption" and "eco-friendly lifestyle," published between 2005 and 2020, in five-year intervals, were analyzed. The results illustrated that consumption issues began with the identification of the causes of environmental problems however, "eco-friendly consumption" gradually gained importance, until it developed into preparing standards and alternatives for proper "eco-friendly consumption." In 2020, "eco-friendly consumption" values and ideal consumption practices were expanded into social movements. However, there is relatively little discussion on controlled and modest spending. Therefore, for the future direction of "eco-friendly consumption," it is necessary to thoroughly examine and highlight the agenda of controlled and modest living from a higher perspective.

본 연구는 '친환경 소비'라는 단어를 포함하고 있는 온라인 미디어 게시글을 분석함으로써 '친환경 소비' 이슈를 탐색하고, 이슈의 변화 양상을 규명하는 것을 목적으로 한다. 2005년부터 2020년까지 5년 간격으로 기간을 정하고 '친환경 소비', '친환경 생활'이라는 단어를 포함하고 있는 네이버 블로그 게시글 6,812개를 수집하여 분석하였다. 연구결과 2005년에는 환경문제 발생원인의 진단이 주요한 이슈였으나 점차 '친환경 소비'에 가치를 부여하고 올바른 친환경 소비를 위한 기준과 대안을 마련하는 방향으로 소비이슈가 확대·발전 되고 있었다. 2020년에는 친환경 소비가치와 바람직한 소비실천이 사회운동으로 확산 되는 움직임이 포착되었다. 그러나 상대적으로 절제와 검소한 소비생활에 대한 논의는 드러나고 있지 않아 향후에는 친환경 소비의 방향성을 보다 고차원적 관점에서 절제와 검소한 삶에 대한 의제를 깊이 검토하고 이슈화 시킬 필요가 있다.

Keywords

Acknowledgement

이 논문 또는 저서는 2020년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임 (NRF-2020S1A5B8103910)

References

  1. D. Helbing, "Globally Networked Risks and How to Respond," Nature, Vol.497, pp.51-59, 2013. https://doi.org/10.1038/nature12047
  2. L. Olsson, H. Barbosa, S. Bhadwal, A. Cowie, K. Delusca, D. Flores-Renteria, K. Hermans, E. Jobbagy, W. Kurz, D. Li, D. J. Sonwa, and L. Stringer, "Climate Change and Land: An IPCC Special Report on Climate Change, Desertification, Land Degradation, Sustainable Land Management, Food security, and Greenhouse Gas Fluxes in Terrestrial Ecosystems," IPCC Special Report, 2019.
  3. J. Zscheischler, S. Westra, B. J. J. M. van den Hurk, S. I. Seneviratne, P. J. Ward, A. Pitman, A. AghaKouchak, D. N. Bresch, M. Leonard, T. Wahl, and X. Zhang, "Future Climate Risk from Compound Event," Nature Climate Change, Vol.8, pp.469-477, 2018. https://doi.org/10.1038/s41558-018-0156-3
  4. D. F. Correa, H. L. Beyer, H. P. Possingham, S. R. Thomas-Hall, and P. M. Schenk, "Biodiversity Impacts of Bioenergy Production: Microalgae versus First Generation Biofuels," Renewable and Sustainable Energy Reviews, Vol.74, pp.1131-1146, 2017. https://doi.org/10.1016/j.rser.2017.02.068
  5. W. B. Anderson, R. Seager, W. Baethgen, M. Cane, and L. You, "Synchronous Crop Failures and Climate-forced Production Variability," Science Advances, Vol.5, No.7, pp.1-9, 2019.
  6. F. Gaupp, "Extreme Events in a Globalized Food System," One Earth, Vol.2, No.6, pp.518-521, 2020. https://doi.org/10.1016/j.oneear.2020.06.001
  7. D. Chapman, B. V. Purse, H. E. Roy, and J. M. Bullock, "Global trade networks determine the distribution of invasive non-native species," Global Ecology and Biogeography, Vol.26, pp.907-917, 2017. https://doi.org/10.1111/geb.12599
  8. N. P. Simpson, K. J. Mach, A. Constable, J. Hess, R. Hogarth, M. Howden, J. Lawrence, R. J. Lempert, V. Muccione, B. Mackey, M. G. New, B. O'Neill, F. Otto, H. Portner, A. Reisinger, D. Roberts, D. N. Schmidt, S. Seneviratne, S. Strongin, M. van Aalst, E. Totin, and C. H. Trisos, "A Framework for Complex Climate Change Risk Assessment," One Earth, Vol.4, No.4, pp.489-501, 2021. https://doi.org/10.1016/j.oneear.2021.03.005
  9. 송유진, 유현정 "소비자의 환경체감도와 환경문제인식, 친환경 행동의도의 변화에 관한 연구," 공공정책연구, 제38권, 제3호, pp.195-215, 2021.
  10. K. Kern, H. Jorgens, and M. Janicke, The Diffusion of Environmental Policy Innovations: A Contribution to the Globalisation of Environmental Policy, Discussion Paper FS II 01 - 302, Wissenschaftszentrum Berlin fur Sozialforschung, 2001.
  11. H. Jorgens, National Environmental Policies: A Comparative Study of Capacity-building, Springer Science & Business Media, 2012.
  12. Janicke, Martin and Helmut Weidner 1997b: Zum aktuellen Stand der Umweltpolitik im internationalen. Vergleich. Tendenzen zu einer globalen Konvergenz, Aus Politik und Zeitgeschichte B27/97:15-24.
  13. M. Janicke and H. Jorgens, "Strategic Environmental Planning and Uncertainty: A Cross-national Comparison of Green Plans in Industrialised Countries," Policy Studies Journal, Vol.28, No.3, pp.612-632, 2000. https://doi.org/10.1111/j.1541-0072.2000.tb02051.x
  14. G. Spaargaren, Sustainable consumption: a theoretical and environmental policy perspective, Routledge, 2020.
  15. J. Shao, M. Taisch, and M. O. Mier, "Influencing Factors to Facilitate Sustainable Consumption: from the Experts' Viewpoints," Journal of Cleaner Production, Vol.142, No.1, pp.203-216, 2017. https://doi.org/10.1016/j.jclepro.2015.12.111
  16. X. G. Song, Y. X. Zhou, and W. Jia, "How Do Economic Openness and R&D Investment Affect Green Economic Growth? - Evidence from China," Resources, Conservation and Recycling, Vol.146, pp.405-415, 2019. https://doi.org/10.1016/j.resconrec.2019.03.050
  17. K. Jayaraman, N. X. Leow, D. Asirvatham, and H. R. Chan, "Conceptualization of an Urban Travel Behavior Model to Mitigate Air Pollution for Sustainable Environmental Development in Malaysia," Management of Environmental Quality, Vol.31, No.3, pp.785-799, 2019. https://doi.org/10.1108/meq-03-2019-0070
  18. A. Grinstein and U. Nisan, "Demarketing, Minorities, and National Attachment," Journal of Marketing, Vol.73, No.2, pp.105-122, 2009. https://doi.org/10.1509/jmkg.73.2.105
  19. V. K. Jain, A. Gupta, and H. Verma, "Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand,"International Journal of Global Business and Competitiveness, Vol.15 No.2, pp.94-105, 2020. https://doi.org/10.1007/s42943-020-00017-1
  20. B. Chekima, Consumer Values and Green Products Consumption in Malaysia: A Stufuctural Equation Modeling Approach, Green Business: Concepts, Methodologies, Tools, and Applications, IGI Global, 2019.
  21. A. Pagiaslis and A. K. Krontalis, "Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs," Psychology and Marketing, Vol.31, No.5, pp.335-348, 2014. https://doi.org/10.1002/mar.20698
  22. I. Tilikidou and A. Delistavrou, "Utilisation of Selected Demographics and Psychographics in Understanding Recycling Behaviour: A Focus on Materialism," Greener Management International, Vol.34, pp.75-93, 2001.
  23. J. M. Wang and R. R. Zheng, "The Mechanism of Psychological Characteristics Affecting Consumers' Ecologically Conscious Behavior," Chinese Journal of Management, Vol.8, No.7, pp.1027-1035, 2011.
  24. D. R. Straughan and J. A. Roberts, "Environmental segmentation alternatives: a look at green consumer behavior in the new millennium," J. Consum. Market, Vol.16, No.6, pp.558-575, 1999. https://doi.org/10.1108/07363769910297506
  25. J. A. Roberts, "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Vol.36, No.3, pp.217-231, 1996. https://doi.org/10.1016/0148-2963(95)00150-6
  26. C. H. Schwepker Jr., and T. B. Cornwell, "An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products," Journal of Public Policy & Marketing, Vol.10, No.2, pp.77-101, 1991. https://doi.org/10.1177/074391569101000205
  27. N. Singh, Exploring Socially Responsible Behaviour of Indian Consumers: An Empirical Investigation. Social Responsibility Journal, Vol.5, No.2, pp.200-211, 2009. https://doi.org/10.1108/17471110910964487
  28. M. M. Mostafa, "A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer," Vol.24, No.5, pp.445-473, 2007. https://doi.org/10.1002/mar.20168
  29. G. Hartman, Hartman Report on Sustainability: Understanding the Consumer Perspective, Hartman Group Bellevue, 2007.
  30. G. Prakash and P. Pathak, "Intention to Buy Eco-friendly Packaged Products among Young Consumers of India: A Study on Developing Nation," Journal of Cleaner Production, Vol.141, pp.385-393, 2017. https://doi.org/10.1016/j.jclepro.2016.09.116
  31. W. Verbeke, I. Vermeir, and K. Brunso, "Consumer Evaluation of Fish Quality as Basis for Fish Market Segmentation," Food Quality and Preference, Vol.18, No.4, pp.651-661, 2007. https://doi.org/10.1016/j.foodqual.2006.09.005
  32. S. N. Soroka, "Issue Attributes and Agenda Setting by Media, the Public and Policy Makers in Canada," International Journal of Public Opinions Research, Vol.14, No.3, pp.264-285, 2001. https://doi.org/10.1093/ijpor/14.3.264
  33. S. N. Soroka, Adenda-Setting Dynamics in Canada. Vancouver and Toronto, UBC Press, 2002.
  34. 유미화, "녹색소비자와 녹색구매의 과제," 녹색성장과 녹색소비 정책세미나자료집, 한국소비자원, 2009.
  35. 노영화, 강성진, 환경보전을 위한 가정소비생활개선 방안 연구, 정책보고서, 한국소비자원, 1992.
  36. 배순영, 김재영, 송민수, 저탄소 녹색소비실천체제 정비방안, 정책연구보고서, 한국소비자원, 2009.
  37. 김영신, 송순영, 황은애, 녹색소비역량 평가 조사, 정책연구보고서, 한국소비자원, 2010.
  38. 문성채, 남상덕, 손연아, 맹희주, "환경부 환경교육 프로그램 만족도 조사 및 개선방향에 대한 연구," 환경교육, 제27권, 제2호, pp.252-274, 2014. https://doi.org/10.17965/KJEE.2014.27.2.252
  39. 정규호, "한국 환경문제의 기원과 전개과정 및 특성," 계간 사상, 겨울호, pp.7-30, 2003
  40. 노진철, "언론과 환경운동: 계몽과 간들의 이중주," 한국언론학보, 제6호, pp.28-64, 1995.
  41. 최현주, "한국의 TV 환경 다큐멘터리에 나타난 환경문제 인식의 변화: KBS <환경스페셜>과 EBS <하나뿐인 지구>를 중심으로," 언론과학연구, 제9권, 제2호, pp.569-606, 2009
  42. 구도완, "한국 환경운동: 급속한 성장과 제도화," 계간 사상, 겨울호, pp.57-75, 2003.
  43. R. D. Putnam, "The Prosperous Community," The American Prospect, Vol.4, No.13, pp.1-11, 1993.
  44. M. Mortell, "A Case Study: Wrong Patient; Wrong Blood Transfusion: Is There a Theory-Practice-Ethics Gap?," The International Journal of AfricaNursing, Vol.10, No.3, pp.22-28, 2019.
  45. K. E. Gerdes and E. A. Segal, "A social work model of empathy," Advances in Social Work, Vol.10, No.2, pp.114-127, 2009. https://doi.org/10.18060/235
  46. E. A. Segal, "Social Empathy: A Model Built on Empathy, Contextual Understanding, and Social Responsibility That Promotes Social Justice," Journal of Social Service Research, Vol.37, No.3, pp.266-277, 2011 https://doi.org/10.1080/01488376.2011.564040
  47. 이유경, "사회적 공감이 친환경 소비행동에 미치는 영향: 중국 소비자를 중심으로," 국제경영연구, 제30권, 제3호, pp.1-26, 2019.
  48. 민문경, 이나빈, 안현의, "공감 능력이 사회 정의 실천에 미치는 영향: 사회 인지적 관점에서," 한국심리학회지: 문화와 사회문제, 제21권, 제4호, pp.575-594, 2015.
  49. 김태훈, "공감 (Empathy) 에 관한 연구," 초등도덕교육, 제47권, pp.1-28, 2015.
  50. 고현진, 정유경, "소셜 빅데이터를 이용한 한국내의 대만음식 트렌드 분석: 블로그 텍스트 분석을 중심으로," 관광경영연구, 제24권, 제3호, pp.71-91, 2020.
  51. 김세령, 최윤원, 윤희연, "경의선숲길 조성 전후의 연남동 방문자의 경험 분석 - 블로그 텍스트 분석을 중심으로," 한국조경학회지, 제47권, 제4호, pp.33-49, 2019. https://doi.org/10.9715/kila.2019.47.4.033
  52. 장림, 윤희정, "온라인 관광정보의 내용 및 텍스트 네트워크," 한국콘텐츠학회논문지, 제18권, 제1호, pp.19-30, 2018. https://doi.org/10.5392/JKCA.2018.18.01.019
  53. 오유진, "화장품 기업의 친환경활도이 지각된 이미지를 매개로 화장품 구매의도에 미치는 영향," 아시안뷰티화장품학술지, 제18권, 제2호, pp.149-161, 2020.
  54. C. Barbarossa and P. De Pelsmacker, "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison between Green and Non-green Consumers," Journal of Business Ethics, Vol.134, No.2, pp.229-247, 2016. https://doi.org/10.1007/s10551-014-2425-z
  55. 배순영, 곽윤영, 녹색표시 그린워싱 모니터링 및 개선, 정책연구보고서, 한국소비자원, 2012.
  56. Q. He, Y. Duan, R. Wang, and Z. Fu, "Factors Affecting Consumers' Purchase Intention of Eco-friendly Food in China: The Evidence from Respondents in Beijing," International Journal of Consumer Studies, Vol,43, No.5, pp.457-470, 2019. https://doi.org/10.1111/ijcs.12525
  57. S. J. Nam, "Moderating Effects of Consumer Empowerment on the Relationship between Involvement in Eco-friendly Food and Eco- friendly Food Behaviour," International Journal of Consumer Studies, Vol.44, No.4, pp.297-305, 2020. https://doi.org/10.1111/ijcs.12568
  58. R. Takahashi, "Who is Attracted to Purchase Green Products through Information Provision: A Nationwide Social Experiment to Promote Eco-friendly Coffee," Environmental Science & Policy, Vol.124, pp.593-603, 2021. https://doi.org/10.1016/j.envsci.2021.08.006
  59. K. L. Haws, K. P. Winterich, and R. W. Naylor, "Seeing the World through Green-tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products," Journal of Consumer Psychology, Vol.24, No.3, pp.336-354, 2014. https://doi.org/10.1016/j.jcps.2013.11.002
  60. S. G. Kose and I. Kircova, "Using Theory of Consumption Values to Predict Organic Food Purchase Intention: Role of Health Consciousness and Eco-friendly LOHAS Tendency," Spanish Journal of Agricultural Research, Vol.19, No.3, pp.e0109-e0109, 2021. https://doi.org/10.5424/sjar/2021193-16640
  61. H. Kim, E, J. Lee, and W. M. Hur, "The Normative Social Influence on Eco-friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims," Clothing and Textiles Research Journal, Vol.30, No.1, pp.4-18, 2012. https://doi.org/10.1177/0887302X12440875
  62. N. Lee, Y. J. Choi, C. Youn, and Y. Lee, "Does green fashion retailing make consumers more eco-friendly? The influence of green fashion products and campaigns on green consciousness and behavior," Clothing and Textiles Research Journal, Vol.30, No.1, pp.67-82, 2012. https://doi.org/10.1177/0887302X12446065
  63. 유현정, "웰빙트렌드에 대한 소비자의식 및 웰빙행동," 한국생활과학회지, 제15권, 제2호, pp.261-274, 2006.
  64. Y. Q. Jiang and J. H. Zheng, "Economic Growth or Environmental Sustainability? Drivers of Pollution in the Yangtze River Delta Urban Agglomeration in China," Emerging Markets Finance and Trade, Vol.53, No.11, pp.2625-2643, 2017. https://doi.org/10.1080/1540496X.2017.1370580
  65. K. E. Henion, Ecological marketing, Columbus, Grid, 1976.
  66. 양인목, 박철, "친환경 제품의 정의와 제품의 환경 속성에 대한 연구: 관련 선행 연구 문헌 검토를 중심으로," 환경정책, 제19권, 제4호, pp.17-48, 2011.
  67. 정헌배, 그린시대의 환경마케팅, 규장각, 1997.
  68. 최경숙, 박명숙, "대학생소비자의 소비절제 (Anti-Consumption)행동에 관한 연구," 소비문화연구, 제20권, 제3호, pp.7-25, 2017. https://doi.org/10.17053/JCC.2017.20.3.002