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http://dx.doi.org/10.5392/JKCA.2022.22.06.045

A Study on Change in Domestic Eco-friendly Consumption Issues - Applying LDA Topic Modeling Analysis -  

Song, Eugene (충북대학교 소비자학과)
Kwon, Seol-A (충북대학교 국가위기관리연구소)
Publication Information
Abstract
This study explores the issues of "eco-friendly consumption" through online media posts, and aims to identify changes in it. Total 6,812 blog posts on Naver, that included the words "eco-friendly consumption" and "eco-friendly lifestyle," published between 2005 and 2020, in five-year intervals, were analyzed. The results illustrated that consumption issues began with the identification of the causes of environmental problems however, "eco-friendly consumption" gradually gained importance, until it developed into preparing standards and alternatives for proper "eco-friendly consumption." In 2020, "eco-friendly consumption" values and ideal consumption practices were expanded into social movements. However, there is relatively little discussion on controlled and modest spending. Therefore, for the future direction of "eco-friendly consumption," it is necessary to thoroughly examine and highlight the agenda of controlled and modest living from a higher perspective.
Keywords
Climate Change; Eco-friendly Consumption; Eco-friendly Consumption Issues; Consumer Awareness; Text Analysis; Topic Modeling;
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