Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The Effect of The Selection Attribute of Taekwondo Studio on Satisfaction and Continuous Participation Intention

태권도장의 선택속성이 만족도 및 지속적 참여의도에 미치는 영향

  • Shin, Jin-Ho (Department of Leisure Sports, Seowon University)
  • 신진호 (서원대학교 레저스포츠학과)
  • Received : 2022.04.08
  • Accepted : 2022.04.28
  • Published : 2022.04.30
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Abstract

This study aimed to provide basic data on how to strengthen competitiveness and operate efficiently by differentiated selection attributes by identifying the influence between satisfaction and continuous participation intention, focusing on the selection attributes of Taekwondo studio perceived by parents. Therefore, parents who had registered at a Taekwondo studio located in the metropolitan area and participated in their children were selected as samples and surveyed from February 1 to 26, 2021, and a total of 386 copies of data were used for the final analysis. Data processing used the SPSS (ver.21.0) program to conduct frequency analysis, exploratory factor analysis, internal consistency, correlation analysis, simple and multiple regression analysis. The main results of this study are as follows. First, the selection attributes of Taekwondo studio has been shown to influence the satisfaction in the order of facilities and environment, master, cost and program. Second, the satisfaction has been shown to influence the continuous participation intention. Third, the selection attributes of Taekwondo studio has been shown to influence the continuous participation intention in the order of accessibility, facilities and environment, master and program.

본 연구는 학부모들이 인식하는 태권도장의 선택속성을 중심으로 만족도 및 지속적 참여의도 간의 영향력을 규명하여 차별화된 선택속성에 의한 경쟁력 강화와 효율적인 운영방안의 기초자료를 제공하고자 했다. 따라서 수도권에 위치한 태권도장에 등록해 자녀가 참여한 경험이 있는 학부모들을 표본으로 선정해 2021년 2월 1일부터 26일까지 조사를 실시했으며, 총 386부의 자료를 최종 분석에 이용했다. 자료처리는 SPSS(ver. 21.0) 프로그램을 활용해 빈도분석, 탐색적 요인분석, 문항내적일관성, 상관분석, 단순 및 다중회귀 분석을 실시했다. 본 연구의 주요 결과, 첫째, 태권도장의 선택속성은 시설 및 환경, 지도자, 가격, 프로그램 순으로 만족도에 영향을 미치는 것으로 나타났다. 둘쨰, 태권도장의 만족도는 지속적 참여의도에 영향을 미치는 것으로 나타났다. 셋째, 태권도장의 선택속성은 접근성, 시설 및 환경, 지도자, 프로그램 순으로 지속적 참여의도에 영향을 미치는 것으로 나타났다.

Keywords

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