Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The Causal Relationship Between Coaching Behavior of Golf Leaders and Leader Trust and Re-Registration

골프 지도자의 코칭행동이 지도자 신뢰 및 재등록 간의 인과 관계

  • 임영삼 (중원대학교 스포츠산업학과)
  • Received : 2022.04.05
  • Accepted : 2022.04.18
  • Published : 2022.04.30
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Abstract

In this study, 223 people were sampled from February 1 to March 11, 2022, and causal relationship analysis (SEM) was performed. First, a causal relationship was established between coaching behavior and leader trust, and second, a causal relationship was established between leader trust and re-enrollment. Finally, although it was partially adopted between coaching behavior and re-registration, an indirect effect was also derived that the effectiveness of behavior existed as an indirect effect of trust in the leader in the relationship between autonomous behavior and re-registration. Therefore, coaching behavior perceived by customers is influenced by various variables, and trust in leaders appears to exert a huge influence on golf course management performance, emphasizing that human service is a part that needs attention in the changing golf market. It is thought that a management strategy based on the results and this study is necessary.

본 연구는 골프 분야에서 인적 서비스에 해당하는 골프 지도자의 코칭행동과 지도자 신뢰, 재등록 간에 일어나는 현상을 분석하기 위해 2022년 2월 1일~3월 11일까지 223명을 유효표본으로 인과 관계 분석(SEM)을 실시하였다. 첫째, 코칭행동과 지도자 신뢰 간에 인과 관계가 성립되었고, 둘째, 지도자 신뢰와 재등록 간에 인과 관계가 성립되었다. 마지막으로 코칭행동과 재등록 간에 부분적으로 채택이 되었지만, 지도자 신뢰의 간접효과로 행동의 유효성을 존재한다는 결과를 도출하였다. 따라서 고객이 인식하는 코칭행동은 다양한 변수에 의해 영향력이 존재하며, 지도자 신뢰는 골프장 경영성과에도 막대한 영향력을 행사하는 것으로 나타나 변화하는 골프 시장에서 인적 서비스가 주목되어야 할 부분임을 강조하는바 기존 선행연구와 본 연구를 대입한 경영전략이 필요하다 사료 된다.

Keywords

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