The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on Firms' Metaverse Use and Competitiveness

기업의 메타버스 활용과 경쟁력 요인에 대한 연구

  • Received : 2022.02.28
  • Accepted : 2022.04.02
  • Published : 2022.05.31
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Abstract

Despite many discussions on the metaverse, there has been little concrete evidence and predictions about how firms use the metaverse, what determines firm competitiveness, and who will lead the industry. This paper attempts to answer these questions by conducting and examining a custom-designed survey of employees serving in the metaverse business. The survey results indicate that firms do not have strategic models for metaverse business yet, but they will become more affordable and widely used in the next three to five years. It is expected that many firms would coexist in the contents area, while the influence of global companies and large domestic companies with market dominance will be significant in the platform and software area.

최근 메타버스에 대한 많은 논의가 있지만, 기업들이 구체적으로 메타버스를 활용하는 목적과 방식, 경쟁력의 결정 요소, 산업의 변화 양상에 대한 구체적인 증거 및 예상은 찾아보기 어렵다. 이 논문은 관련 업계 종사자들을 대상으로 한 설문조사를 활용하여 이들 문제에 대한 답을 제시한다. 설문조사 결과는 아직은 메타버스가 광범위하게 활용되지 않고 있으며, 새로운 기업전략으로서의 역할도 크지 않으나 3~5년 후에는 저작도구가 대중화되면서 산업에 큰 변화를 가져올 것을 예고하고 있다. 콘텐츠업계의 경우 다수의 업체가 병존할 가능성이 있는 반면 플랫폼 및 소프트웨어의 경우 시장지배력이 있는 글로벌 기업 및 국내 대기업의 영향력이 상당할 것으로 예상된다.

Keywords

Acknowledgement

본 논문은 한국개발연구원에서 2021년에 발간된 「메타버스 산업의 이해와 정책과제」의 내용을 발전시킨 것이며, 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임. (NRF-2020S1A3A2A02104190)

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