Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effect of single-person beauty company's managerial capabilities on management performance -Focusing on the moderating effects of beauty education institutions-

1인 미용기업 경영자 역량이 경영성과에 미치는 영향 -미용교육기관의 조절효과를 중심으로-

  • 최윤경 (광주대학교 뷰티미용학과)
  • Received : 2022.04.03
  • Accepted : 2022.05.20
  • Published : 2022.05.28
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Abstract

This study checks how the managerial competency of a single beauty company affects management performance, and the managerial competency of a single beauty company has a moderating effect of a beauty education institution between management performance and presents related implications. As for the survey for the study, direct surveys and online surveys were conducted from May 1 to May 31, 2021, and a total of 218 copies were used for empirical analysis. As a result of the analysis, the managerial competence of a single beauty company was divided into three factors: psychological characteristics, technical characteristics, and management ability, and all factors influenced management performance. In addition, it was analyzed that the managerial competency of a single beauty company in beauty education institutions has a moderating effect in the relationship between management performance. Therefore, managers of single-person beauty companies should make various efforts to improve managerial capabilities that affect management performance, and above all, it is important to select educational institutions necessary for each reverse direction.

본 연구는 1인 미용기업의 경영자 역량은 경영성과에 어떠한 영향을 미치는지, 1인 미용기업의 경영자 역량은 경영성과 사이에서 미용교육기관의 조절 효과가 있는지 확인하고 관련 시사점을 제시하는 것이다. 연구를 위한 설문조사는 2021년 5월 1일부터 5월 31일까지 직접 조사 및 온라인 조사를 병행하였으며, 총 218부를 실증분석에 사용하였다. 분석 결과, 1인 미용기업의 경영자 역량은 심리적 역량, 기술적 역량, 경영관리 역량 3개 요인으로 구분되었고, 모든 요인은 경영성과에 영향을 미치는 것으로 나타났다. 그리고 미용교육기관은 1인 미용기업의 경영자 역량은 경영성과 간의 영향 관계에서 조절효과가 나타나는 것으로 분석되었다. 그러므로 1인 미용기업의 경영자는 경영성과에 영향을 미치는 경영자 역량의 향상을 위하여 다양한 노력을 기울여야 할 것이며, 무엇보다도 각각의 역량에 필요한 교육기관을 선택하는 것도 중요하리라 생각된다.

Keywords

Acknowledgement

This Study was conducted by research funds from Gwangju University in 2022

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