Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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An Analysis of IPA for the Improvement of University Start-up Support System: Focusing on the Case of the D University

대학 창업지원제도 개선방안 도출을 위한 IPA분석: D대학 사례를 중심으로

  • Nam Jung-Min (Department of Global Entrepreneurship, Dankook University) ;
  • You, Hyun-Kyung (Department of Global Entrepreneurship, Dankook University) ;
  • Kim, Yun-Hee (Department of Global Entrepreneurship, Dankook University) ;
  • Kang, Eun-Jeong (Department of Global Entrepreneurship, Dankook University) ;
  • Lee, Hyun-Seok (Department of Global Entrepreneurship, Dankook University) ;
  • Jang, Kyoung-Hwa (Department of Global Entrepreneurship, Dankook University) ;
  • Kim, Su-Jin (Department of Global Entrepreneurship, Dankook University)
  • 남정민 (단국대학교 일반대학원 미래ICT융합.창업학과) ;
  • 유현경 (단국대학교 일반대학원 미래ICT융합.창업학과) ;
  • 김윤희 (단국대학교 글로벌벤처창업학과) ;
  • 강은정 (단국대학교 글로벌벤처창업학과) ;
  • 이현석 (단국대학교 글로벌벤처창업학과) ;
  • 장경화 (단국대학교 글로벌벤처창업학과) ;
  • 김수진 (단국대학교 일반대학원 미래ICT융합.창업학과)
  • Received : 2022.03.10
  • Accepted : 2022.04.27
  • Published : 2022.04.30
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Abstract

The purpose of this study is to analyze the difference in importance and performance of the university start-up support system focusing on D university students to grasp the perception of the start-up support system provided the university from the perspective of students who are real users. Through this, a plan for qualitative growth and advancement of the university start-up system was derived using the IPA (importance-performance analysis) analysis. The findings are as follows. The importance of all elements of university start-up education and start-up support system is higher than the performance, which means that the start-up education and support programs currently implemented by universities are recognized as important, but do not play a big role in terms of performance for students. In addition, the highest priority factors for improvement in the importance-performance matrix were funding and investment support, start-up space and facilities support, management advisory, patent and intellectual property support, and entrepreneurship field practice. Therefore, This study can be used as objective data to identify the factors that universities should focus on and establish a start-up support system from a long-term perspective, and to build and operate a start-up support system that reflects the needs of students.

본 연구는 실수요자인 학생들의 입장에서 대학에서 제공하는 창업지원제도에 대한 인식을 파악하고자 D대학 학생을 중심으로 대학 창업지원제도의 중요도 및 성취도 차이를 분석하였다. 이를 위하여 IPA(importance-performance analysis)분석 방법을 활용하여 대학 창업지원제도의 질적인 성장과 고도화 방안을 도출하였다. 연구 결과는 다음과 같다. 대학 창업교육 및 창업지원의 모든 요소에 대하여 중요도가 성취도보다 높게 나타났는데 이는 현재 대학에서 실행하고 있는 창업 교육 및 지원프로그램이 중요하다고 인지되고 있으나, 수요자(학생)에게 성취도 측면에서 크게 작용하지 못하는 것을 의미한다. 또한 중요도-성취도 매트릭스에서 가장 개선의 우선순위가 높은 요인은 「자금 및 투자지원」, 「창업 공간 및 시설지원」, 「경영 자문」, 「특허 및 지식재산 지원」, 「창업현장실습」 순으로 나타났다. 따라서 본 연구는 대학이 집중적으로 노력해야 하는 요소를 파악하고 장기적인 관점에서 창업지원제도를 수립하여 공급자 중심에서 벗어나 학생(수요자)의 요구를 반영하는 시스템을 구축·운영하는데 객관적인 자료로 활용될 수 있을 것이다.

Keywords

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