Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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The Study on Health Care Consumer's Medical Information Serching Behavior according to Chronic Disease

의료소비자의 만성질환 유무에 따른 의료정보 탐색 행태에 관한 연구

  • Jung, Tae-Young (Veterans Health Services Education and Research Institute, Korea Veterans Health Service) ;
  • Han, Jae-Hoon (Department of Business Administration, Hanyang University Graduate School)
  • 정태영 (한국보훈복지의료공단 보훈교육연구원) ;
  • 한재훈 (한양대학교 대학원 경영학과)
  • Received : 2022.02.08
  • Accepted : 2022.04.20
  • Published : 2022.04.28
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Abstract

This study aims to understand health care consumer's information searching behavior according to their presence of chronic diseases. For this purpose, 240 patients' data of university hospital located in Seoul were collected by surveys from 9 February to 11 February 2016. For statistical analysis, we used SPSS Ver. 26.0. The main results of this study are as follows: First, Chi-square test showed that chronic patients used expert information sources and experiential information sources more than those without chronic diseases. Second, chronic patients were found to search nutrition management, exercise management, and patient case. Lastly, in the case of hospital-related searches, patients with chronic diseases searched more waiting time and medical expenses than those without chronic diseases. The significance of this study is to provide basic data for efficient information provision and establishment of marketing strategies reflecting information needs of health care consumers.

본 연구는 의료소비자의 만성질환 유무에 따른 정보탐색행태를 파악하고자 수행되었다. 이를 위해 2016년 2월 9일에서 2월 11일까지 서울 소재 대학병원에 방문한 환자들을 대상으로 설문조사를 실시하였으며, SPSS 26.0 통계 패키지를 활용하여, 총 240명의 자료를 분석하였다. 주요 분석 결과는 다음과 같다. 첫째, 만성질환자들은 만성질환이 없는 사람들보다, 전문가 정보원과 경험적 정보원을 많이 이용한 것으로 나타났다. 둘째, 질환과 관련해서는 영양관리, 운동 관리 및 동일 질환자들의 사례를 많이 탐색하는 것으로 나타났다. 마지막으로 병원과 관련해서 만성질환자들은 대기시간과 진료비를 많이 알아본 것으로 나타났다. 본 연구는 만성질환자들의 수요를 반영한 효율적인 정보제공과 마케팅전략 수립의 기초자료를 제공한 의의가 있다.

Keywords

Acknowledgement

This study was supported by the research fund of Seoul St. Mary's Hospital and The Catholic University of Korea, as part of the 2016 Seoul St. Mary's Hospital Research and Development Shared Growth Support Project

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