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What Determines Open Innovation in SMEs? An Empirical Study Considering the Strategy-Culture Mixed Typology and Environmental Dynamism

무엇이 중소기업의 개방형 혁신을 결정하는가? 전략-문화 혼합유형과 환경 역동성을 고려한 실증연구

  • Kwon, Se-In (Korea Institute of S&T Evaluation and Planning) ;
  • Yang, Jong-Gon (Division of Business Administration, Dankook University)
  • Received : 2022.03.20
  • Accepted : 2022.04.20
  • Published : 2022.04.28

Abstract

The purpose of this study is to identify the types for open innovation of SMEs considering strategic- culture mixed typology and environmental dynamism. The analysis results of 182 SMEs classified into 4 groups are as follows. First, type PD had a positive effect on innovation performance in both in-bound and out-bound innovation and had improved performance through in-bound innovation in a dynamic technical environment. While DH had no significant effect on both innovations. Second, PH and DD, strategy-culture mismatched types, had a single effect of innovation that affected performance. No moderating effects of environmental dynamism had been shown in types PH, DD, DH. SMEs that aim for open innovation should strive to improve performance by aligning change-oriented strategy with creative and challenging culture.

본 연구는 전략-문화 혼합유형과 환경 역동성을 고려하여 중소기업의 개방형 혁신에 적합한 상황 및 유형을 실증적으로 규명하는 것을 목적으로 한다. 174개 중소기업을 대상으로 4개 집단으로 분류하여 분석한 결과는 다음과 같다. 첫째, 전략-문화가 일치하는 PD형은 내·외향형 혁신 모두 혁신성과에 긍정적 영향을 미치고 동적 기술환경에서 내향형 혁신을 통해 성과를 향상시켰다. 반대로 DH형은 내·외향형 혁신 모두 유의한 효과가 없었다. 둘째, 전략-문화가 불일치하는 PH형과 DD형은 외향형과 내향형 중 단일 혁신만 성과에 영향을 미쳤다. 한편, PH, DD, DH형은 환경 역동성에 따른 조절효과는 확인되지 않았다. 개방형 혁신을 지향하는 중소기업은 변화·혁신 지향형 전략과 창의·도전적 문화를 일치시킴으로써 혁신성과를 향상하도록 노력해야 한다.

Keywords

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