한국융합학회논문지 (Journal of the Korea Convergence Society)

  • 제13권3호
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  • Pages.309-315
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  • 2022
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  • 2233-4890(pISSN)
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  • 2713-6353(eISSN)
한국융합학회 (Korea Convergence Society)
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IPA를 이용한 미용 기능경기대회 품질의 중요도와 만족도의 상관관계 연구

A Study on the Correlation between Importance and Satisfaction of Beauty Contest Quality using IPA

  • 투고 : 2022.01.04
  • 심사 : 2022.03.20
  • 발행 : 2022.03.28
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초록

본 연구는 미용 기능경기대회의 활성화를 위해 국내에서 개최되는 미용 기능경기대회의 품질요인을 도출하고, IPA(Importance-Performance Analysis)를 적용하여 중요도와 만족도의 영향 관계를 분석하는 것을 목적으로 한다. 연구를 위해 미용 기능경기대회 참여경험이 있는 참가자를 대상으로 설문을 진행하였으며, 수집된 자료는 대응표본 t-test와 PIA 매트릭스를 사용하여 분석을 진행하였다. 결과는 다음과 같다. 첫째, 중요도와 만족도에서 중요도의 평균이 높게 나타나 차이를 확인할 수 있었다. 둘째, IPA 매트릭스의 일 사분면에는 대회 과제와 관련된 내용이 주로 나타났다. 이는 대회 품질을 높일 수 있는 효과적 요소로 분석되었다. 셋째, 이 사분면은 대회심사와 관련된 요인이 분포되었다. 이에 심사의 전문성과 투명성을 높이는 방안이 요구된다. 넷째, 삼 사분면은, 대회운영 내용이 주로 나타났으며, 만족도가 낮은 요소이지만 보완하면 개선 효과가 있을 것이다. 다섯째, 사 사분면은, 능력향상 항목의 만족도가 높게 나타났으며, 이는 대회 경험이 개인의 실력향상에 영향을 주는 것으로 분석된다. 이를 통해 미용대회의 활성화 전략을 위한 방안을 제시할 수 있는 기초자료로 활용되는 데 의의를 둔다.

The purpose of this study is to analyze the correlation between importance and satisfaction of beauty contest using IPA(Importance-Performance Analysis) by deriving the quality factors of contest for revitalize beauty contest. For the study, a survey was conducted on participants with experience participating in beauty contest, and the collected data were analyzed using a response sample t-test and a PIA matrix. The results are as follows. First, there was a difference in importance and satisfaction as the average of importance was high. Second, in the first quadrant of the IPA matrix, contents related to contest assignment were mainly shown. This was analyzed as an effective factor that can improve the quality of the competition. Third, in the second quadrant, factors related to contest review were distributed. Accordingly, measures are required to increase the expertise and transparency of review. Fourth, in the third quadrant, the contents of the contest operation are mainly shown, and the satisfaction level is low, but supplementing it will have an improvement effect. Fifth, in the fourth quadrant, the satisfaction of the ability improvement item was high, which is analyzed that the contest experience affects the improvement of individual skills. Through this, it is significant to be used as basic data to establish a plan for revitalizing beauty contest.

키워드

참고문헌

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