디지털융복합연구 (Journal of Digital Convergence)

  • 제20권3호
  • /
  • Pages.439-445
  • /
  • 2022
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

웹 3.0시대의 주얼리 산업에서의 NFT 현황 분석

A Situation Analysis of NFT on the Jewelry Industry in Web 3.0 Era

  • 강혜림 (숙명여자대학교 공예과)
  • Kang, Hye-Rim (Department of Arts & Crafts, Sookmyung Women's University)
  • 투고 : 2022.01.31
  • 심사 : 2022.03.20
  • 발행 : 2022.03.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 웹 3.0시대의 NFT가 촉발하는 사회적 현상을 중심으로 주얼리 산업에 관련된 사례들을 분석하고, 주얼리 산업에 적용 가능한 방향성을 찾아보는 것에 그 목적이 있다. 이를 위해 NFT의 개념과 정의, 그리고 특성을 분석하여 NFT 현황의 유의미한 시사점을 도출하였다. NFT의 투명성, 영원성, 유일성의 세 가지 특성들은 연구를 통해 분석된 현황들의 전략 속에 내포되어 있다는 것을 알 수 있었다. 그 결과, NFT의 주요 고객층인 MZ세대의 소비성향 분석이 중요하며, 웹 3.0시대에 필요한 디지털 어질리티(digital agility)의 필요성을 확인하였다. 향후 메타버스와 NFT의 상관관계를 분석하여 주얼리 산업체에 있어서 융합형 보완 연구를 통해 실질적으로 국내 주얼리 브랜드들의 경쟁력 강화에 조력하고자 한다.

The purpose of this study is to analyze cases related to the jewelry industry, focusing on the social phenomenon triggered by NFT in the Web 3.0 era, and to find the useful direction in the jewelry industry. For finding the direction, I analyze the concept, definition, and characteristics of NFT. And the three characteristics, transparency and eternity and uniqueness are embedded in the strategies of the situation analyzed through the study. As a result of the study, It is important to analyze of the MZ generations, which is the main consumer group of NFT and to possess the digital agility needed in the Web 3.0 era. Through in the convergence researching between Metaverse and NFT in the future, I hope to contribute to strengthen the competitiveness of jewelry brand.

키워드

참고문헌

  1. Fabric Ventures. (2020). What Is Web 3.0 & Why It Matters. Medium. https://medium.com/fabric-ventures/what-is-web-3-0-why-it-matters-934eb07f3d2b
  2. S. R. Seong, R. Hoefer & S. Mclaughlin, (2021) NFT Revolution, Seoul : The Quest
  3. S. R. Seong, R. Hoefer & S. Mclaughlin, (2021) NFT Revolution, Seoul : The Quest
  4. I. D. Kim. (2022). NFT is the first. Seoul : Sejong Books
  5. M. Fortnow & Q. Terry. The NFT Handbook. Seoul : Yeouido chec bang
  6. Y. S. Kim. (2021). Life Trend 2022. Seoul : Bookie
  7. Fusible. (2021). The NFT Market Needs Democratisation. Fusible Medium. https://fusible.medium.com/the-nft-market-needs-democratisation-with-fractionalisation-d2b8f28abb16
  8. J. H. Lee. (2021). Next Cryptocurrency NFT?. KOTRA. https://dream.kotra.or.kr/kotranews/cms/news/actionKotraBoardDetail.do?SITE_NO=3&MENU_ID=180&CONTENTS_NO=1&bbsGbn=243&bbsSn=243&pNttSn=188333
  9. J. H. Ahn. (2022). Who is MZ? MK. https://www.mk.co.kr/news/culture/view/2021/10/947974
  10. Dr. C. McAndrew. (2021). The Art Market 2021. Basel : Art Basel & UBS
  11. S. Kim. (2021). "95% of new customers who purchase art works are from the MZ generation". KBS NEWS. https://news.kbs.co.kr/news/view.dodo?ncd=5268431
  12. O. A. Williams. (2021). Art Market Goes Into Overdrive As Wealthy Up Their Spending By 42%. Forbes. https://www.forbes.com/sites/oliverwilliams1/2021/09/09/art-market-goes-into-overdrive-as-wealthy-up-their-spending-by-42/?sh=48c11aa0694c
  13. Y. LAU. (2021). Sotheby's posted its highest-grossing year ever, boosted by millennials and NFTs. Fortune. https://fortune.com/2021/12/16/sothebys-highest-grossing-year-nfts-auctions-millennial-sales/
  14. Wolgok Jewelry Foundation. (2021). Survey to customer of Jewelry 2021. Seoul : Wolgok Jewelry Foundation.
  15. D. Thomas. (2021). Dolce & Gabbana Just Set a $6 Million Record for Fashion NFTs. The New York Times. https://www.nytimes.com/2021/10/04/style/dolce-gabbana-nft.html
  16. A. Lee. (2021). Red Dao, on Dolce & Gabbana NFT and the Future of Digital Fashion. WWD. https://wwd.com/business-news/technology/wwdownload-red-dao-dolce-gabbana-nft-digital-fashion-1234977422/
  17. A. TONG. (2022). Can NFTs work for luxury jewellery?. Voguebusiness. https://www.voguebusiness.com/technology/can-nftswork-for-luxury-jewellery-asprey-cartier
  18. K-J. Sonia. (2019). Watch Brands Continue to Test the Benefits of Blockchain. https://www.nytimes.com/2019/09/11/fashion/watches-blockchain-vacheron-constantin.html?searchResultPosition=1
  19. Gonda. (2022). Artist. Makersplace. https://makersplace.com/gonda/artist-7-of-40-185706/
  20. ChainsNFT. (2022). Chains pendants. ChainsNFT. https://www.chainsnft.io/