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http://dx.doi.org/10.14400/JDC.2022.20.3.439

A Situation Analysis of NFT on the Jewelry Industry in Web 3.0 Era  

Kang, Hye-Rim (Department of Arts & Crafts, Sookmyung Women's University)
Publication Information
Journal of Digital Convergence / v.20, no.3, 2022 , pp. 439-445 More about this Journal
Abstract
The purpose of this study is to analyze cases related to the jewelry industry, focusing on the social phenomenon triggered by NFT in the Web 3.0 era, and to find the useful direction in the jewelry industry. For finding the direction, I analyze the concept, definition, and characteristics of NFT. And the three characteristics, transparency and eternity and uniqueness are embedded in the strategies of the situation analyzed through the study. As a result of the study, It is important to analyze of the MZ generations, which is the main consumer group of NFT and to possess the digital agility needed in the Web 3.0 era. Through in the convergence researching between Metaverse and NFT in the future, I hope to contribute to strengthen the competitiveness of jewelry brand.
Keywords
Jewelry; NFT; MZ Generation; Web 3.0; Metaverse;
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