The Journal of The Korea Institute of Intelligent Transport Systems (한국ITS학회 논문지)

The Korea Institute of Intelligent Transport Systems (한국ITS학회)
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Effect of Satisfaction with the EV Rent-a-car on the Purchase of the EV

전기 렌터카 이용 만족도가 전기차 구매에 미치는 영향

  • Koh, Youngkyu (KAIST Center for Eco-friendly Smart Vehicle Research) ;
  • Kim, Suwan (KAIST Center for Eco-friendly Smart Vehicle Research) ;
  • Son, Sang-Hoon (Jeju Research Institute) ;
  • Rhim, Chulwoo (KAIST Center for Eco-friendly Smart Vehicle Research)
  • 고영규 (KAIST 친환경스마트자동차연구센터) ;
  • 김수완 (KAIST 친환경스마트자동차연구센터) ;
  • 손상훈 (제주연구원 청정도시연구부) ;
  • 임철우 (KAIST 친환경스마트자동차연구센터)
  • Received : 2021.11.24
  • Accepted : 2021.12.20
  • Published : 2022.02.28
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Abstract

The purpose of this study is to verify how the EV rent-a-car satisfaction affect the purchase intention of the EV. As a result of the study, Gender, Age, Quietness & Ride comfort, Charging infrastructure had a significant correlation with the EV rent-a car satisfaction level. and It is confirmed that the factors of Age, Quietness & Ride comfort, Charging infrastructure affect the EV purchase intention of the EV through the EV rent-a-car satisfaction level. The differentiation of the study is that it was analyzed through empirical research, focusing on the EV rent-a-cars as a major means of spreading the EV. also the analysis target was limited to first-time the EV's Users through the EV rent-a-car.

본 연구는 전기차를 렌트한 이용자의 만족도가 전기차 구매에 어떠한 영향을 미치는지에 대한 검증을 목적으로 한다. 연구 결과, 전기 렌터카 이용 후 만족도와 유의미한 상관관계를 가지는 요인으로 성별, 연령, 정숙성 및 승차감, 충전 인프라가 확인되었으며, 연령, 정숙성 및 승차감, 충전 인프라 요인은 전기 렌터카 이용 후 만족도를 통해 전기차 구매 관심 및 의도에 영향력을 미치는 것을 확인할 수 있었다. 연구의 차별성은 전기차 체험을 통한 전기차 보급 견인의 주요 수단으로서 전기 렌터카에 초점을 맞추어 실증연구를 통해 분석했다는 측면과 전기 렌터카를 통해 전기차를 처음 경험한 이용자들을 분석 대상으로 한정했다는 측면을 들 수 있다.

Keywords

Acknowledgement

본 연구는 2021년 제주특별자치도 전기차 정책연구센터 운영 사업(21-01-01~21-12-31)의 지원으로 수행되었습니다.

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