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A Case Study of Intellectual Property Rights Using Animation Characters

애니메이션 캐릭터를 활용한 Intellectual Property 사례 연구

  • JIANG, QIANQIAN (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University) ;
  • Chung, Jean-Hun (Dept. of Multimedia, Graduate School of Digital Image and Contents, Dongguk University)
  • 강천천 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2021.11.23
  • Accepted : 2022.02.20
  • Published : 2022.02.28

Abstract

Recently, with the development of convergent media, the digital animation industry has developed a variety of content centered on the role of Intellectal Property. The excellent IP role image has created huge economic benefits in business. This paper selects three representative Intellectual Property animation cases from Japan, the United States and China. Analyzed of the reuse of IP animation character images and combined with the era technology and the style of culture and art, the traditional cultural IP roles are reconstituted into modern character design two aspects. Through the research of this paper, can understand the expansion possibility of IP animation according to the use of character image. It is expected that when making digital animation, can recognize the importance of intellectual property and use it as a reference for role development.

최근 융합 미디어의 발전에 따라 디지털 애니메이션 산업은 Intellectual Property(지식 재산) 캐릭터를 중심으로 다양한 산업분야에서 많은 콘텐츠를 개발하였다. 광고 및 홍보물 뿐 아니라 Intellectual Property 디지털 애니메이션도 마니아층의 지지와 사랑을 받았다. 우수한 Intellectual Property 캐릭터 이미지가 상업적으로 큰 경제 수익을 창출한다는 통계도 있다. 본 연구는 일본, 미국, 중국의 세 개 대표적인 Intellectual Property 애니메이션 사례를 선택하여 각각 Intellectual Property 애니메이션 캐릭터 이미지 재활용 및 시대적 기술과 문화예술 스타일을 결합해 전통문화 IP 캐릭터를 현대적 캐릭터 디자인으로 재구성하는 두 측면에서 분석하였다. 본 논문 연구를 통해 캐릭터 이미지 활용 방식에 따라 IP 애니메이션의 확장 가능성을 알 수 있었다. 디지털 애니메이션 제작 시 Intellectual Property에 대한 중요성을 인지하고 캐릭터 개발 시 참고 자료가 되기를 기대한다.

Keywords

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