Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Analysis of relative importance and priority of decision-making factors in accelerator selection of startups using AHP technique

AHP 기법을 이용한 스타트업의 액셀러레이터 선택 의사결정요인의 상대적 중요도와 우선순위 분석

  • Bae, Sang-Wan (Department of Advanced Industry Fusion, Konkuk University) ;
  • Lee, Dong-Myung (Department of Advanced Industry Fusion, Konkuk University)
  • 배상완 (건국대학교 신산업융합학과) ;
  • 이동명 (건국대학교 신산업융합학과)
  • Received : 2021.11.25
  • Accepted : 2022.02.20
  • Published : 2022.02.28
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Abstract

Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.

최근 액셀러레이터가 새로운 스타트업 육성 기관으로 주목받고 있다. 본 연구는 스타트업이 액셀러레이팅 프로그램을 이용하고자 액셀러레이터를 선택할 때 의사결정요인의 상대적 중요도와 우선순위를 AHP 기법을 이용해 실증 분석하였다. 그 결과 스타트업 창업자는 의사결정요인의 중요도를 자금지원 요인, 프로그램 요인, 액셀러레이터 특성 요인 순으로 인식하고 있었고, 세부 요인 간 상대적 중요도는 스타트업 창업자와 액셀러레이터 종사자 간, 사업장 소재지 및 매출실적 유무에 따라 인식의 차이가 있는 것으로 나타났다. 이는 액셀러레이터의 자금지원 역량 강화와 스타트업의 니즈에 부합하는 맞춤형 서비스 향상의 필요성이 있음을 시사한다. 본 연구가 스타트업이 액셀러레이터를 선택할 때 의사결정기준으로 활용되고 액셀러레이팅 프로그램에 관한 추가 연구의 기초자료로 활용될 수 있을 것이다.

Keywords

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