Journal of Industrial Convergence (산업융합연구)

DAEHAN Society of Industrial Management (대한산업경영학회)
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Early Virtual Studio Use Case Study: Focusing on domestic election broadcasting in the mid-1990s

초기 가상스튜디오 활용 사례 연구: 1990년대 중반 국내 선거방송을 중심으로

  • Nah, So-Mi (Department of CG Design, Catholic Kwandong University)
  • 나소미 (가톨릭관동대학교 CG디자인학과)
  • Received : 2021.12.22
  • Accepted : 2022.01.20
  • Published : 2022.01.28
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Abstract

The election broadcast began utilizing virtual studios in the mid-1990s. In 1996, SBS's virtual studio was evaluated as an innovation in Korean broadcasting technology that introduced the world's first virtual studio. However, there have been cases where KBS and MBC named it a virtual studio and used it for election broadcasting. Various CG (Computer Graphics) case studies of election broadcasting have been conducted since the 2000s, but the initial research is inadequate. Therefore, this paper complements existing research by analyzing the cases of the mid-1990s when they actually started using virtual studios. Beginning with SMOCKEY (KBS) and MAGICII (MBC) in 1995, we presented the initial model of the virtual studio, and then with SBS Virtual Studio, each broadcasting company evolved into the names Dream Studio (KBS) and Space 21 Studio (MBC). As a result of the analysis, it was found that the election broadcast is a chart showing the data and the winning prediction, and that the election broadcast was the trigger to compose the story based on the introduction of the virtual studio. It is a form of historical research dealing with the value of the early virtual studios in this paper. It is meaningful to see the process of Remediation.

선거방송은 1990년대 중반부터 가상스튜디오를 활용하기 시작했다. 1996년 SBS의 '버추얼스튜디오'는 세계 최초로 가상스튜디오를 도입한 한국 방송 기술의 혁신으로 평가받고 있다. 그러나 이전에도 KBS와 MBC에서 가상스튜디오라고 명명하고 선거방송에 활용한 사례가 있다. 선거방송에서 가상스튜디오를 포함한 CG(Computer Graphics) 사례 연구는 2000년대 이후에는 다양하게 진행됐으나 초기(2000년대 전) 연구는 미흡한 실정이다. 따라서 이 논문은 실제로 가상스튜디오를 이용하기 시작한 1990년대의 중반의 사례를 분석하여, 기존의 연구를 보완하였다. 1995년에 스모키(KBS), 매직 II(MBC) 기술로 시작하여, 가상스튜디오의 초기 모델을 제시하였고, 이후 SBS의 가상스튜디오와 함께 각 방송사는 드림스튜디오(KBS), Space 21 스튜디오(MBC)라는 이름으로 발전하게 되었다. 분석 결과 선거방송은 데이터와 당선 예측을 보여주던 도표에서 가상스튜디오의 도입을 기점으로 선거방송이 스토리를 구성하게 되는 계기가 되었다는 것을 알게 되었다. 이 논문은 초기 가상스튜디오의 가치를 다루는 역사 연구의 한 형태로써 미디어가 발전하는 한 형태인 재매개의 과정을 살펴보는 데 의의가 있다.

Keywords

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