Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
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Comparison of audience response between virtual exhibition and on-site exhibition contents in non-face-to-face situations

비대면 상황에서 가상 전시와 현장 전시 콘텐츠의 관객 반응 비교

  • Jeong, Ye-Eun (Department of Smart Information Technology, Beawha Woman's University) ;
  • Nam, Geurin (Department of Smart Information Technology, Beawha Woman's University) ;
  • Kwon, Koojoo (Department of Smart Information Technology, Beawha Woman's University)
  • Received : 2022.11.01
  • Accepted : 2022.11.22
  • Published : 2022.12.31
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Abstract

Due to COVID-19, the face-to-face on-site exhibitions were not held. With this opportunity, technologies such as virtual reality/augmented reality are increasing attention, and these technologies are being used in many fields. In this study, we made a virtual exhibition content which was produced using virtual reality technology. Our virtual exhibition was held in parallel with the on-site exhibition that included the same contents. Also this exhibition provided an opportunity to realistic experience using the head mounted display. In order to provide a high sense of presence, we created an open virtual space and used realistic 3D objects and textures. Although it is a virtual exhibition, the audience can experience a sense of realism like an on-site exhibition. After the exhibition was over, a survey was conducted on the audience who participated in both the on-site exhibition and virtual exhibition to analyze their responses. As a result of the survey, the similarity and immersion of the virtual exhibition were highly evaluated.

코로나19로 인해 대면으로 진행하는 현장 전시가 불가능한 상황이 지속되었다. 이를 계기로 가상현실/증강현실 등의 기술이 주목받고 있으며 많은 분야에서 이러한 기술들이 활용되고 있는데, 가장 신속히 비대면으로 전환된 분야 중 하나가 전시 예술 분야다. 이 연구에서는 가상현실 기술을 이용하여 가상 전시 공간을 제작하고 다양한 전시물을 가상으로 전시하는 가상 전시 콘텐츠를 제작하였다. 제작된 가상 전시는 동일한 내용의 전시물을 전시하는 현장 전시와 병행하여 개최되었다. 그리고 가상 전시는 HMD를 이용해 관객이 직접 체험해 볼 수 있는 기회도 제공하였다. 높은 현장감을 제공하기 위해 개방감 있게 가상 공간을 제작하였고, 사실적인 전시 구조와 같은 3D 객체와 텍스처를 이용하였다. 가상 전시 참여 관객들은 직접 참여하는 현장 전시와 유사한 체험을 할 수 있으며 동일한 전시 콘텐츠를 감상할 수 있다. 전시 이후에는 현장 전시와 가상 전시를 모두 참여한 관객에게 설문 조사하여 반응을 분석하였다. 설문 결과 가상전시의 유사성과 몰입감에 높은 점수를 부여하였다.

Keywords

Acknowledgement

This work was supported by the National Research Foundation of Korea(NRF) grant funded by the Korea government(MSIT) (No. NRF-2020R1F1A1074922).

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