Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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An Analysis of Performance by Agricultural Agencies - Case Study of Machinery Operators -

고령·영세농을 위한 농작업 대행사업의 만족요인 분석 - 농기계작업단을 사례로 -

  • 유찬주 (전북대학교 농경제유통학부) ;
  • 엄지범 (순천대학교 농업경제학과)
  • Received : 2021.07.26
  • Accepted : 2021.08.22
  • Published : 2021.08.31
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Abstract

As the agricultural population continues to age, the shortage of labor is worsening. To respond to this, Machinery Operators, those who work on behalf of farmers, are on demand. This study examines the cases in Imsil, Sunchang, and Namwon in Jeollabuk-do, where such agencies are in action, and analyzes the elements of their success and customer satisfaction. A survey was circulated among the farmers who used these agricultural agencies, and a total of 180 responses were submitted. A multiple regression analysis was conducted to prove our thesis. The study shows that the agricultural assistance provided by the Machinery Operators did help in ameliorating the shortage of labor, and resulted in high customer satisfaction. In particular, it was analyzed that Assurance and responsiveness had a significant positive effect on satisfaction. In addition, satisfaction was analyzed to fully mediate between service quality and intention to reuse. This study provides further support for the need to expand the institution of Machinery Operators and to encourage agricultural agencies in order to address the shortage of labor in rural areas due to aging.

Keywords

Acknowledgement

순천대학교 교연비 사업에 의하여 연구되었음.

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