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http://dx.doi.org/10.11625/KJOA.2021.29.3.397

An Analysis of Performance by Agricultural Agencies - Case Study of Machinery Operators -  

Yu, Chan-Ju (전북대학교 농경제유통학부)
Um, Ji-Bum (순천대학교 농업경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.29, no.3, 2021 , pp. 397-414 More about this Journal
Abstract
As the agricultural population continues to age, the shortage of labor is worsening. To respond to this, Machinery Operators, those who work on behalf of farmers, are on demand. This study examines the cases in Imsil, Sunchang, and Namwon in Jeollabuk-do, where such agencies are in action, and analyzes the elements of their success and customer satisfaction. A survey was circulated among the farmers who used these agricultural agencies, and a total of 180 responses were submitted. A multiple regression analysis was conducted to prove our thesis. The study shows that the agricultural assistance provided by the Machinery Operators did help in ameliorating the shortage of labor, and resulted in high customer satisfaction. In particular, it was analyzed that Assurance and responsiveness had a significant positive effect on satisfaction. In addition, satisfaction was analyzed to fully mediate between service quality and intention to reuse. This study provides further support for the need to expand the institution of Machinery Operators and to encourage agricultural agencies in order to address the shortage of labor in rural areas due to aging.
Keywords
agricultural agency; agricultural machinery operators; re-use intention; satisfaction; SERVPERF;
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