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Effects of Beauty Experts' Self-Management on Self-Efficacy and Business Performance

뷰티 전문가의 자기관리가 자기효능감 및 경영성과에 미치는 영향

  • Lee, Jae-Eun (Department of Beauty Design, Sungkyul University) ;
  • Choi, Joung-Seuk (Department of Health Science, Dongduk women's University) ;
  • Sung, Young-Whan (Department of Beauty & cosmetic, Osan University) ;
  • Lee, Jung-Hee (Department of Beauty Design, Shing yeong University) ;
  • Kim, Su-Young (Department of Beauty & cosmetic, Osan University) ;
  • Choi, Myo-Sun (Department. of Beauty art Course, Kimpo University) ;
  • Lee, Young-Jo (Department. of Beauty Coordination, Kookje University) ;
  • Kim, Hyun-Jung (Department of Beauty and Arts, Hansung University) ;
  • Jung, Ki-Bbeum (Department. of Beauty art Course, Kimpo University)
  • 이재은 (성결대학교 뷰티디자인과) ;
  • 최중석 (동덕여자대학교 보건향장학) ;
  • 성영환 (오산대학교 뷰티&코스메틱계열) ;
  • 이정희 (신경대학교 뷰티과) ;
  • 김수영 (오산대학교 뷰티&코스메틱계열) ;
  • 최묘선 (김포대학교 뷰티아트과) ;
  • 이영조 (국제대학교 뷰티과) ;
  • 김현정 (한성대학교 뷰티예술과) ;
  • 정기쁨 (김포대학교 뷰티아트과)
  • Received : 2021.03.26
  • Accepted : 2021.04.29
  • Published : 2021.04.30

Abstract

The purpose of this research is to positively analyze the self-efficacy and the impact of self-management on business performance, and to help improve self-efficacy and business performance through self-management of beauty professionals. The analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis, and as a result, there was a positive (+) correlation between self-management, self-regulation, and challenge. There was a statistically significant positive (+) effect on business performance, environmental performance, customer performance, and market performance, and self-efficacy had a statistically significant positive (+) effect on job performance, environmental performance, customer performance, and market performance. Was found to appear. Therefore, I hope that it will be an opportunity to contribute to self-efficacy and management performance through qualitative improvement in self-management.

본 연구의 목적은 뷰티 전문가의 자기관리가 자기효능감 및 경영성과에 미치는 영향을 실증적으로 분석하여 관계를 살펴보고, 향후 뷰티 전문가들의 자기 관리를 통한 자기 효능감과 경영성과 향상에 도움이 되기를 위함이다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석 등을 하였고, 그 결과 자기관리와 자기조절감, 도전감 간 상호 정(+)의 상관관계가 나타났고, 자기관리가 경영성과, 환경성과, 고객성과, 시장성과에 통계적 유의하게 정(+)의 영향이 나타났으며, 자기효능감이 직무성과, 환경성과, 고객성과, 시장성과에 통계적 유의하게 정(+)의 영향을 나타나는 것을 알 수 있었다. 따라서 자기관리에 대한 질적 향상을 통해 자기효능감과 경영성과에 기여할 수 있는 계기가 되길 바란다.

Keywords

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