Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Effects of Natural Aroma Fragrance on Fashion Images of Galchon

천연 아로마 향이 갈천의 패션이미지에 미치는 영향

  • Yang, Youngae (Dept. of Fashion & Textiles, Jeju National University) ;
  • Wu, Yue (Dept. of Fashion & Textiles, Jeju National University) ;
  • Yi, Eunjou (Dept. of Fashion & Textiles, Jeju National University)
  • 양영애 (제주대학교 패션의류학과) ;
  • ;
  • 이은주 (제주대학교 패션의류학과)
  • Received : 2020.10.26
  • Accepted : 2020.12.02
  • Published : 2021.02.28
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Abstract

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

Keywords

References

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