Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Influence of Education Service Quality of Online Dance Education on User Satisfaction, Intention to Continue Use, and Intention to Continue Study

온라인 무용교육의 교육서비스품질이 사용자만족, 지속사용의도, 학업지속의도에 미치는 영향 연구

  • Kim, Gyu-Jin (Department of Dance, Sejong University) ;
  • Na, Yun-Bin (Department of Culture & Arts Management, Cyber University of Korea)
  • 김규진 (세종대학교 무용과) ;
  • 나윤빈 (고려사이버대학교 문화예술경영학과)
  • Received : 2020.10.09
  • Accepted : 2021.01.20
  • Published : 2021.01.28
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Abstract

Since the outbreak of Corona 19, Universities and Lifelong Education Center's arts and sports classes are mainly conducted online. Unfortunately, even in dance where practical practice through face-to-face classes is important, the satisfaction of students is falling because of the limitations of online education. Therefore, it is necessary to measure the quality of education service they feel. In addition, since their academic departure is increasing, we intend to comprehensively study user satisfaction, continuous use intention, and academic continuity intention related to online education. This study confirmed the causal relationship between these 4 variables through exploratory factor analysis, reliability analysis, model fit and validity verification, and path analysis. As a result of the study, 3 out of 6 hypotheses were adopted, and the of education service quality had a positive effect on satisfaction and use in online dance education. But there was also a limit that did not affect the intention to continue the study. In order to solve fundamental problems such as academic departure, follow-up studies taking into account more diverse social variables are needed.

코로나 사태 이후, 대학 및 평생교육원의 예체능 수업은 온라인으로 주로 실시하고 있다. 대면 수업을 통한 실기 연습이 중요한 무용 역시 온라인 교육의 한계 등으로 학생들의 만족도가 떨어지고 있다. 따라서 온라인 수업을 듣는 무용 전공자들을 대상으로 이들이 느끼는 교육서비스품질을 측정할 필요가 있다. 아울러 이들의 불만이 가중되어 휴학 등 학업이탈 역시 늘고 있는 상황이므로 온라인 교육과 관련한 사용자 만족, 지속사용의도, 학업지속의도를 함께 살펴보고자 한다. 이를 위해 본 연구는 탐색적 요인분석과 신뢰도분석, 모형적합도 및 타당성 검증, 경로분석을 거쳐 이들 4개 변수들 간 인과관계를 확인하였다. 연구결과, 총 6개의 가설 중에서 3개가 채택되었고 세부적으로 교육서비스 품질은 사용자 만족과 지속사용의도에, 사용자 만족은 지속사용의도에 정적으로 유의미한 영향을 끼쳤다. 반면, 학업지속의도를 종속변수로 하는 가설들은 모두 기각되었다. 이를 종합하면 교육서비스품질은 온라인 무용교육에서도 만족과 사용 등에 긍정적 영향을 끼치는 중요한 변수라는 것을 확인했다는 점과 그럼에도 불구, 학업지속의도에까지는 영향을 끼치지 못하는 한계점을 확인하였다. 일시적 사용자 만족 이상의 중장기 교육문제인 학업이탈을 방지하기 위해서는 온라인 교육 품질 개선 외에 다양한 사회적 변수를 고려한 후속 연구가 필요할 것으로 보인다.

Keywords

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