Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on the relationship between vagan beauty and the beauty industry

비건 뷰티와 뷰티산업의 연관성에 관한 연구

  • Hwang, Je-I (Beauty Arts, Graduate School of Human Industry, Songwon University) ;
  • Kim, Keum-Ran (Graduate School of Human Industry, Songwon University)
  • 황제이 (송원대학교 휴먼산업대학원 뷰티예술학과) ;
  • 김금란 (송원대학교 휴먼산업대학원)
  • Received : 2020.10.04
  • Accepted : 2021.01.20
  • Published : 2021.01.28
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Abstract

Recently, as more attention has been paid to the issues of environmental pollution and animal tests, vegan beauty has become a new trend as an large axis of consumption. Therefore, this study aimed to speculate on the vegan beauty and investigate its corelation with beauty industry through a survey, giving a focus on perception, characteristics, the current status and supplementation of vegan beauty. The results of the survey were: Only 31.3% of the subjects were aware of vegan beauty; In respect to characteristics, the mean value of advantage was 3.08, which was higher than that of disadvantages, 3.04. As for the current status, the rate of purchase intention was high, 81.7% and the rate of outlook was very high, 87.3%. Although vegan beauty has not been popular yet, if price is adjusted, products are diversified and generalized, and performance is improved, it is suggested that it will present positive outlook to future development of beauty industry.

최근 환경오염과 동물실험에 관한 관심이 대두되면서 소비의 큰 축을 형성하며 새로운 트렌드로 부상하고 있는 비건 뷰티에 관해 알아보고 뷰티산업과의 연관성을 조사하기 위해 비건 뷰티에 관한 인식, 특성 및 실태와 보완점을 중심으로 설문을 통해 조사 분석한 결과 비건 뷰티에 관한 인식은 전체의 31.3%로 매우 낮았으나 특성은 단점(3.04)보다 장점(3.08)이 높게 나타났고 실태는 향후 구매의사가 81.7%로 높게 나타났으며 전망 또한 87.3%로 매우 높게 나타났다. 따라서 아직은 비건 뷰티가 대중화.보편화 되지 않았으나 보완점으로 요구된 가격절충, 제품의 보편화 및 다양성, 성능개선 등을 개선한 비건 뷰티는 미래뷰티산업 발전에 긍정적 전망을 제시하리라 사료된다.

Keywords

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