Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on Regulatory Focus and Risk Taking Affecting Entrepreneurial Motivation Under Uncertainty

불확실성하에서 창업동기에 영향을 미치는 조절초점과 위험감수성에 관한 연구

  • 김종용 (동국대학교 기술창업학과) ;
  • 전병훈 (동국대학교 기술창업학과)
  • Received : 2021.09.10
  • Accepted : 2021.12.27
  • Published : 2021.12.31
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Abstract

This study is a study on the regulatory focus and entrepreneurship that affect entrepreneurial motivation under uncertainty. In the empirical analysis results between the prevention focus, risk taking, and economic entrepreneurial motive, which were not observed in previous studies in Korea, this study tried to supplementally verify the previous studies by focusing on the limitations of the sample suggested as limitations. In particular, under a special external environment where uncertainty is deepening due to COVID-19 and the economic situation is being severely hit, we regressively analyze regulatory focus and risk taking, which are innate personal characteristics that can affect entrepreneurial motives. The mediating effect of risk taking was demonstrated. As a result of the empirical results, it was found that the prevention focus, risk taking, and economic entrepreneurial motivation had a significant effect, and it was shown that risk taking had a mediating effect between the prevention focus and the economic entrepreneurial motivation. This result is meaningful as a result not observed in previous studies, and it is judged that the control focus, which is an individual characteristic with a large innate tendency, interacts with the risk taking of the acquired tendency to influence the motivation to start a business. The results of this study can be of practical help by understanding and concentrating on regulatory focus and risk taking when conducting entrepreneurship or entrepreneurship education programs to entrepreneurs who dream of or want to start a business amid the growing uncertainty of the external environment. On the other hand, it is necessary to confirm whether these results, which are different from previous studies, are the effect of sample diversity or the external environment such as Corona 19, and re-verification through additional research is needed in the future.

본 연구는 팬데믹한 불확실성하에서 창업동기에 영향을 미치는 조절초점과 기업가정신에 관한 연구이다. 특히 국내의 선행연구에서 유의성이 관측되지 않은 방어초점과 위험감수성, 경제적 창업동기 사이의 실증분석에서 한계점으로 제언하고 있는 표본의 다양성에 집중하여 보완적으로 검증하고자하였다. 또한 코로나19로 불확실성이 심화되고 경제상황이 큰 타격을 받고 있는 특수한 외부환경 아래에서 창업동기에 영향을 미칠 수 있는 선천적 성향의 개인특성인 조절초점과 위험감수성을 회귀분석하고, 조절초점과 창업동기 사이에서 위험감수성의 매개효과를 실증하였다. 실증결과, 방어초점과 위험감수성, 경제적 창업동기에 유의미한 영향을 미치는 것으로 나타났으며, 방어초점과 경제적 창업동기 사이에서 위험감수성이 매개효과를 가지는 것으로 나타냈다. 이러한 결과는 기존의 선행연구에서는 관측되지 않은 결과로써 의미가 있으며, 선천적 성향이 큰 개인특성인 조절초점이 후천적 성향의 위험감수성과 상호작용하여 창업동기에 영향을 주는 것으로 판단된다. 이러한 연구결과는 갈수록 심화되는 외부환경의 불확실성 속에서 창업을 꿈꾸거나 창업하려는 창업가에게 기업가정신 또는 창업교육 프로그램을 할 때 조절초점과 위험감수성을 이해하고 집중함으로써 실질적 도움을 줄 수 있을 것이다. 반면, 선행연구와 다른 이러한 결과들이 표본의 다양성 효과인지 아니면, 코로나19같은 외부환경의 영향인지 확인할 필요가 있으며, 추후 추가연구를 통하여 재검증이 필요하다.

Keywords

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