Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Singapore's collectivism's effect on Volunteerism - A case study of MNE employees

싱가폴 집단문화가 봉사정신에 미치는 영향: 다국적기업 직원 사례연구

  • Kang, Yoonhee (Department of International Trade, Tongmyung University)
  • 강윤희 (동명대학교 국제통상학과)
  • Received : 2021.10.04
  • Accepted : 2021.12.20
  • Published : 2021.12.28
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Abstract

In this research, Collectivism's influence on Singaporean employee's volunteerism in Multinational Enterprise (MNE) was investigated with an individual empathy mediating. Most research on Hofstede's cultural dimensions were examined at national levels. However, in this study, Yoo's Cultural value Scale (CVSCALE) was used to analyze collectivistic tendencies at individual levels and its influence on volunteerism. A total of 200 self-administering online surveys was distributed to MNE employees in Singapore for three weeks period. 180 usable surveys were collected and analyzed with SPSS 21.0. Research outcomes indicated collectivism positively influenced volunteerism in Singaporeans with empathy as possible antecedent of volunteerism. In conclusion and application, the significance of this research lies in indicating collectivism's positive impact on volunteerism and empathy as possible antecedents of volunteerism in Singaporeans even though Singapore has exhibited stronger individualism and often defined as one of the most westernized country in the Asian continent. Also findings suggest further developing emotional education to increase both individual and group level performance.

이 연구는 홉스테드의 집단적 문화가 싱가폴 직원의 봉사정신에 미치는 영향 및 개인의 공감능력의 매개효과를 다국적기업 직원들을 대상으로 확인하는데 있었다. 이때까지의 홉스테드 문화연구는 국가별로 많은 연구가 진행 및 분석되었다. 본 연구에서는 이 문화적 차원을 개인적 차원으로 설문화한 Yoo's Cultural Value Scale (CVSCALE)를 기반으로 싱가폴 다국적기업 직원들 200명 대상으로 자기기입식 설문지를 온라인으로 3주동안 수집 총 180 설문지를 수집하여, SPSS 21.0을 통해 통계분석 하였다. 통계적 분석을 통해 싱가폴의 집단문화는 봉사활동에 긍정적 (+)영향을 미친다는 결과와 싱가폴 개인의 공감능력이 집단적문화와 봉사활동을 완전 매개한다는 결과가 도출 되었다. 본 연구결과를 통해 개인의 집단적 문화성향이 봉사활동에 긍정적 영향을 미친다는 점을 검증할 수 있었으며, 아시아에서 개인적 문화성향이 강한 싱가폴에서도 집단적 문화성향과 공감능력이 봉사활동의 선행요인이란 새로운 시사점을 제공하는 것이 의미가 있다고 본다. 또한 개인의 공감능력 훈련 및 교육을 제도화하여, 개인 및 그룹차원의 성과를 향상하도록 제시하였다.

Keywords

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