참고문헌
- M. J. Choi & S. C. Yang. (2009). Internet Social Media and Journalism. Korea Press Foundation.
- Korea Onlinead Association. (2000). Analysis and Prospect 2019 Korea Onlinead Market.
- S. W. Shim & W. H. Kim. (2011). A Study on the Effects of College Students' Use Motives of Social Media on Advertisement Uses. The Korean Journal of Advertising and Public Relations, 13(2), 342-376.
- H. D. Kim. (2018). The Study on Receptive Attitude of Advertising Message Forms and Information Sources according to SNS' Type and Use Intensity. Journal of Digital Convergence, 16(11), 255-265. https://doi.org/10.14400/JDC.2018.16.11.255
- E. S. Lee, Y. J. Kim & J. S. Ahn. (2013). Effects of Brand Self-Disclosure and User Social Connectedness on Response to Facebook Brand Fan Pages. Journal of The Korea Contents Association, 13(8), 60-71. https://doi.org/10.5392/JKCA.2013.13.08.060
- D. C. An & S. H. Kim. (2012). Attitudes toward SNS Advertising: A Comparison of Blog, Twitter, Facebook, and YouTube. The Korean Journal of Advertising, 23(3), 53-84.
- Y. Gao & M. Koufaris. (2006). Perceptual Antecedents of User Attitude in Electronic Commerce. The DATA BASE for Advances of Information Systems, 37(2&3), 42-50.
- J. C. Andrews. (1989). The Dimensionality of Beliefs toward Advertising in General. Journal of Advertising, 18(1), 26-35. https://doi.org/10.1080/00913367.1989.10673140
- D. C. An & S. H. Kim. (2007). A First Investigation into the Cross-Cultural Perceptions of Internat Advertising: A comparison of Korean and American Attitudes. Journal of International Consumer Marketing, 20(2), 49-65. https://doi.org/10.1300/J046v20n02_05
- A. E. Schlosser, S. Shavitt & A. Kanfer. (1999). Survey of Internet User Attitudes toward Internet Advertising. Journal of Interactive Marketing, 13(3), 1-21.
- M. Tsang, S. Ho & T. Liang. (2004). Consumer Attitudes toward Mobile Advertising: An Empirical Study. International Journal of Electronic Commerce 8, 65-78. https://doi.org/10.1080/10864415.2004.11044301
- J. Zhang & E. Mao. (2008). Understanding the Acceptance of Mobile SNS Advertising among Young Chinese Consumer. Psychology and Marketing, 25(8), 787-805. https://doi.org/10.1002/mar.20239
- R. H. Ducoffe. (1996). Advertising value and Advertising on the Web. Journal of Advertising Research, 36(5), 21-35.
- H. M. Kim. (2014). A Study on Curation Services for Brand Relationships Utilization. Communication Design Academic Studies, 48, 112-124.
- L. Wolin, P. Korgaonkar & D. Lund. (2002). Beliefs, Attitudes, and Behavior toward Web Advertising. International Journal of Advertising, 21, 87-113. https://doi.org/10.1080/02650487.2002.11104918
- K. Yang. (2004). A Comparison of Attitudes toward Internet Advertising among Lifestyle Segments in Taiwan. Journal of Marketing Communications, 10, 195-21. https://doi.org/10.1080/1352726042000181657
- Y. Choi, J. Hwang, & S. McMillan. (2008). Gearing up for Mobile Advertising: A Cross-Cultural Examination of Key Factors that Drive Mobile Messages Home-to Consumers. Psychology and Marketing, 25(8), 756-758. https://doi.org/10.1002/mar.20237
- P. D. Ross. (1998). Interactive Marketing and the Law: the Future Rise of Unfairness. Journal of Interactive Marketing, 12(3), 21-31. https://doi.org/10.1002/(SICI)1520-6653(199822)12:3<21::AID-DIR3>3.0.CO;2-4
- R. W. Pollay & B. Mittal. (1993). Here's the Beef Factors: Determinant, and Segment in the Consumer Criticism of Advertising. Journal of Marketing, 57(July), 99-114. https://doi.org/10.1177/002224299305700307
- D. M. Boyd & N. B. Ellison. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
- KISA. (2015). Factual Survey on 2015 Mobile Internet Using.
- J. K. Lee & Y. Choi. (2015). Why People Use Social Media? :A Comparison of Open and Closed SNSs. Korean Journal of Journalism & Communication Studies, 59(1), 115-148.
- S. J. Lee, H. J. Bang & S. W. Noh. (2012). Effective Advertising Message Strategies for eWOM in SNS: Regarding the Tie Strength, Message Characteristics and Product Involvement. The Korean Journal of Advertising, 23(4), 119-146.
- M. K.won, J. D'Angelo & D. M. McLeod. (2013). Facebook Use and Social Capital: to Brand, to Bridge, to Escape. Bulletin of Science, Technology & Society, 33(1-2), 35-43 https://doi.org/10.1177/0270467613496767
- S. Borle, U Dholakia, S. Singh & E. Durham. (2012). An Emprical Investigation of Impact of Facebook Fan Page Participation on Customer Behavior. Marketing Science, 52(2), 1-36.
- J. Phua & S. J. Ahn. (2014). Explicating the 'Like' on Facebook Brand Pages: The Effect of Intensity of Facebook Use, Number of Overall 'Likes', and Number of Friends' 'Likes' on Consumers' Brand Outcomes. Journal of Marketing Communications, (ahead-ofprint), 1-16.
- C. H. Cho, Y. H. Sung, K. J. Han, T. J. Kwon & W. Y. Choi. (2011). Analysis of Twitter Usage -Twitter Influence and Corporation Usage. Advertising Research, 88, 98-126.
- G. H. Min, H. S. Park, M. J. Song & J. K. Lee. (2015). The Effects of Types of Ads and the Intensity of Use on Electronic Word-of- Mouth in Facebook: The Moderating Role of Independents Self-Construal. The Korean Journal of Advertising, 26(8), 7-33.
- H. D. Kim. (2013). The Effect of Brand Image on Consumer Evaluation of Vertical Brand Extension Products according to Technical Similarity. Korean Journal of Consumer and Advertising Psychology, 14(3). 489-506. https://doi.org/10.21074/kjlcap.2013.14.3.489