Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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An Exploratory Study of Cross-border Crowdfunding: Focusing on South Korea-based Projects from Kickstarter

국경 간 크라우드펀딩에 관한 탐색적 연구: 킥스타터의 한국 프로젝트를 중심으로

  • Sehwan Oh (School of Business Administration, Kyungpook National University)
  • Received : 2020.02.11
  • Accepted : 2020.02.26
  • Published : 2020.02.28
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Abstract

With the development of the Internet environment, cross-border crowdfunding has emerged as a novel method to attract foreign investors online. Focusing on 324 South Korea-based crowdfunding projects from Kickstarter, which is a representative cross-border crowdfunding platform, this study explores the trends of South Korea-based funding projects and examines the effects of key determinants on crowdfunding outcomes. Regarding the characteristics of crowdfunding projects, analysis results show that the appropriate goal amount and funding period, sufficient updates of project status, and active communication is critical for success. Additionally, from the perspective of project creators, this research finds that creators need to pay greater attention to writing their detailed biographies. Finally, examining the characteristics of project backers, this study shows that attracting project backers from various countries would be desirable rather than focusing on Korean sponsors from the start.

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