• Korean Journal of Cognitive Science
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• v.12 no.1_2
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• pp.65-76
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• 2001

This study investigated the relationships between hypermedia users information processing styles and navigational patterns. Three aspects of navigational patterns were investigated: (a) navigational breadth patterns which reveal how comprehensively users access, (b) navigational path patterns which display what sequences users follow. and (c) navigational method patterns which show what methods u users employ when using the system. Information processing styles were measured by the Human Information Processing Styles(HIPS) Survey. The subjects were 102 undergraduate students enrolled in management courses at a university. Participation was voluntary 34 students were selected for each of left, right, and integrated information processor group. The subjects interacted with A.g.i.l.e. TrainerTM program to complete two types of searching tasks 'open-ended and closed-ended tasks' Findings indicated that the information processing style seems to play an important role in how an individual interacts with the hypermedia systems.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.143-167
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• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.169-186
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• 2012

This study examined the relation between personality types and users' searching trait and satisfaction when interacting with OPAC system. In this study, personality type was measured by the KEPTI Enneagram tools. Data was collected through four questionnaires, pre-test, TaskA, TaskB, and post-test survey. The results indicated that there was a statistically significant difference in perceptions on the expected ease of search, completion time, adequacy of search time, usefulness of search results, and performed ease of search within the Three Triads of Enneagram. Also a statistically significant difference was found on familiarity and interest in the selected queries within the Hornivian group.

• Proceedings of the Korean Society for Information Management Conference
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• 2003.08a
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• pp.185-192
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• 2003

국내 인터넷 검색엔진의 성능을 질문의 유형별로 비교해보았다. 실험에는 30명의 대학생이 참여하여 탐색질문을 작성하고 직접 탐색하여 검색결과의 적합성을 판정하였다. 실험참가자마다 탐색어 1개, 2개, 3개짜리 질문을 하나씩 작성하도록 한 결과 총 90개의 질문이 실험에 사용되었다. 질문의 유형은 질문의 길이 이외에 주제의 최신성 여부와 고유명사의 포함 여부를 기준으로 나누었다. 실험 결과 전체적인 성능은 구글이 가장 뛰어났으나, 고유명사를 포함한 최신주제 질문에 대해서는 네이트와 엠파스가 구글보다 좋은 성능을 보였다.

• The Journal of the Korea Contents Association
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• v.3 no.3
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• pp.1-10
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• 2003

In this paper, we research on an evaluation model and method for the teaching and loaming using ICT. There are 8 types information search, information analysis, information guidance, collaboration research, discussion with expert, discussion by the web, pen pal by the web, information production in the teaching and teaming using ICT. we propose an evaluation model and method for information search and information analysis which teachers frequently use. Because an evaluation model and mend for the teaching and learning using ICT doesn’t exist, I expect that the evaluation model and method proposed in this paper is effective in the teaching and loaming using ICT.

• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• Journal of Information Management
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• v.26 no.1
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• pp.80-98
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• 1995

Search strategies is a means to make an efficient search. Among several studies of search strategy, Bates' $\ulcorner$Search Tactics$\lrcorner$ has been often cited and introduced, but their studies have been superficial. In this paper, the contents of Bates' $\ulcorner$Search Tactics$\lrcorner$ are examined in detail, and we try to represent the actual online search process based upon Bates' $\ulcorner$Search Tactics$\lrcorner$. The following three kinds of survey are made in order to clarify which and how tactics are used: (1) Interview with 7 searchers who belong to different types of organizations, and use different kinds of databases (2) Analysis of some online search records. (3) Analysis of written applications for a newspaper database during one year. In conclusion, Bates' tactics falls into categories and new several tactics which often used are added. The following five factors affect online search activities, search strategy, and search tactics. (1) the difficulty of search requests (2) the kinds of databases (3) the charging policy for each online search (4) the presence of the user during the search (5) the searcher' online experience In the limited condition, typical tactics are suggested, but in order to generalize the pattern of using tactics, further investigation is necessary.

• Journal of the Korean Society for information Management
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• v.23 no.2
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• pp.287-309
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• 2006

While numerous studies have suggested the significance of uncertainty during the process of information-seeking, less research has investigated user uncertainty in the actual search process using a real system. This study investigated user perceptions of uncertainty in the process of the selection of Web search terms in the real information-seeking process. The subjects at the doctoral or post-doctoral level were limited to the discipline of science in order to understand user perceptions in this field. The findings revealed various dimensions, types, and incidents of uncertainty. The typology of uncertainty facilitated an understanding of the subjects' information-seeking context by identifying various aspects of the context that constituted the subjects' uncertainty The identification of two principal origins of uncertainty based on the different types of uncertainty generated implications to improve information systems and services.

• Proceedings of the Korean Society for Information Management Conference
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• 1999.08a
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• pp.105-108
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• 1999

기하급수적으로 늘어나는 인터넷상의 정보, 이를 이용하는 이용자의 증가와 더불어 웹 탐색도구의 수도 그만큼 증가추세에 있다. 웹 탐색도구가 1994년 처음 개발된 이래 이제까지 웹 탐색도구의 개발자들은 개발자체에 초점을 맞추어왔다. 그러나 성공적인 시스템은 시스템의 자체성능도 중요하지만 이를 이용하는 이용자들이 이해하기 쉽고 이용하기에 편리한 웹 탐색도구로 개발하는 것은 시스템의 효용성 측면에서 더욱 중요한 문제이다. 이에 본 연구는 계명대학교 학생을 대상으로 각 유형별로 가장 잘 그 유형을 대변하는 탐색도구를 선정하여 이를 직접 탐색케 함으로써 이를 토대로 웹 탐색도구를 이용하는 이용자그룹간의 이용능력과 이용행태 및 그들의 평가를 분석하였다.

• Korean journal of communication and information
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• v.70
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• pp.246-276
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• 2015

From a historical perspective of risk communication, risks can be classified by their associated level of responsibility. In the case of technical risks such as hazardous chemical accidents, people perceive that risk-related organizations have a high level of responsibility; however, they do not in traditional risks such as natural disasters. This study aims to examine risk information seeking and processing, as seen in two types of risk, based on the Risk Information Seeking and Processing(RISP) model. For this purpose, hypotheses and a research question are developed with current domestic risk issues, and the results show significant differences in risk information seeking and processing between the two types of risk. Specifically, in the case of the chemical spill accident, negative emotion against relevant institutions makes different information seeking and processing compared to the natural disaster. The low level responsibility risk such as typhoon comparatively follows the flow of the original RISP model. However, the high level responsibility risk such as the hydrofluoric acid spill did not match with the RISP model. Based on the research results, theoretical implications were discussed.