Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on Definition and Types of Market Entry Mode of Multiple Generation Technology: Entry Mode Cases of Semiconductor and Smartphone Market

다세대 기술 시장진입모드(Market entry mode)의 정의 및 종류에 대한 연구: 반도체 및 스마트폰 시장진입모드 사례

  • Park, Changhyun (Department of Management of Technology, Sungkyunkwan University)
  • 박창현 (성균관대학교 기술경영학과)
  • Received : 2020.06.03
  • Accepted : 2020.09.04
  • Published : 2020.09.30
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Abstract

Since multiple generation technology can have various entry modes by adjusting performance, price, and entry timing, understanding of market entry mode of multiple generation technology is important. This study defined the concept of market entry mode based on multiple dimensions (technology, time, performance, or price) and developed a model for various types of market entry modes. Based on a literature review, the definition and types of market entry mode were provided, and the accuracy of the model was verified based on a case study on the semiconductor and smartphone market. Six market entry modes of multiple generation technology were modeled as moderate performance and early entry, high performance and early entry, low performance and early entry, moderate performance and late entry, high performance and late entry, and low performance and late entry. This study will be useful to understand the market entry mode of multiple generation technology by defining and developing a model for entry mode and can be applied to other markets in addition to multiple generation technology.

여러 세대가 공존하는 다세대 기술 시장의 경우 성능, 가격 및 진입시점 등의 조정을 통해 다양한 진입모드가 가능하므로, 다세대 기술의 시장진입모드에 대한 이해가 중요하다. 본 연구에서는 다세대 기술의 시장진입모드에 대해 기술, 시간, 성능(또는 가격)의 다차원 관점에서 개념에 대해 정의하고, 다양한 진입모드의 종류에 대해 모형을 제시하고자 하였다. 문헌리뷰를 통해 다세대 기술의 시장진입모드의 정의 및 종류에 대한 모형을 제시하였고, 도출한 모형의 정합성을 반도체 및 스마트폰 시장 사례를 바탕으로 검증하였다. 다세대 기술의 시장진입모드는 6가지 종류(중간 성능 및 일찍 진입 모드, 높은 성능 및 일찍 진입 모드, 낮은 성능 및 일찍 진입 모드, 중간 성능 및 늦게 진입 모드, 높은 성능 및 늦게 진입 모드, 낮은 성능 및 늦게 진입 모드)로 모형화가 가능하였다. 본 연구를 토해 도출한 시장진입모드의 정의 및 종류에 대한 모형은 다세대 기술의 시장진입모드를 이해하는데 유용할 것이고, 다세대 기술 외에도 다른 특성의 시장에서도 적용 가능할 것이다.

Keywords

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