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A Study of The Purchasing Tendency of Health-care Masks Based on The User-centered Design Concept-centered on the Form and Color of the Mask

사용자 중심 디자인개념에 기초한 보건용 마스크의 구매 경향성에 관한 연구 - 마스크의 형태와 색상 중심으로

  • Ma, Lin (Department of Industrial Design, Pukyong National University) ;
  • Kim, Myung-Soo (Department of Industrial Design, Pukyong National University)
  • 마린 (경대학교 산업디자인학과) ;
  • 김명수 (부경대학교 산업디자인학과)
  • Received : 2020.07.16
  • Accepted : 2020.09.20
  • Published : 2020.09.28

Abstract

Due to the widespread of COVID-19 pandemics, as the health care supplies. Thus the facial mask has been transformed from personal health product into social epidemic prevention product, and its design is more inclined to be User-centered design. First employed health facial mask which is sold in the market as the method subject, under the concept of " User-centered design", this article analyzes the design elements such as appearance and color of the facial mask. Second used the analysis approach of sample, character and positioning map, this article conducts the comparative analysis research of collected sample and data and find the relationship of User-centered design, purchase tendency and health care facial mask. When the users purchase the mask, through the research on the relationship between the choice of form or color of mask and design element of mask, it can compensate for the blank spot of design and has some references.

전 세계에서 코로나바이러스의 대유행으로, 보건위생용품인 마스크는 점점 생활 속 필수방역용품으로 바뀌었다. 그래서 마스크는 개인위생용품에서 점차 사회적 용품이 되었고, 디자인에서 '사용자 중심디자인'의 경향이 강하다. 본 논문은 우선 시장에서 판매되고 있는 보건용 마스크를 연구대상으로 '사용자 중심디자인'의 개념에서 마스크의 외관과 색상 등 디자인 요소를 분석한다. 다음으로, 표본분석법, 페르소나(persona) 분석법, 점 위도 분석법으로 추출한 표본과 수집한 데이터를 대상으로 분석해 '사용자 중심디자인', '구매 경향성' 및 '보건용 마스크' 사이의 관계를 찾아낸다. 사용자가 마스크를 구매할 때 선택한 디자인 요소를 분석하여 사용자 중심디자인 방안을 탐구한다. 여기에는 사용자가 마스크를 구매할 때 마스크의 형태와 색상의 선택과 마스크 디자인 요소 간의 상관관계에 관한 연구는 앞으로 마스크 디자인할 때 디자인의 공백점을 찾을 수 있고 참고할 가치가 있다.

Keywords

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