DOI QR코드

DOI QR Code

코로나19 확진자 동선정보의 모호성 차이가 유관 상권 방문의도에 미치는 영향 연구: 강남구민과 서초구민의 비교

The effect of ambiguity of information on Covid-19 patients' contact trace on intention to visit the commercial district: Comparison of residents in Gangnam-gu and Seocho-gu

  • Min, Dongwon (Business Administration, Dankook University)
  • 투고 : 2020.06.08
  • 심사 : 2020.08.20
  • 발행 : 2020.08.28

초록

본 연구는 코로나19 확진자 동선에 대한 지자체의 정보공개의 모호성 차이가 해당 지역상권에 대한 소비심리에 미칠 수 있는 영향에 주목하였다. 특히 상대적으로 정보공개 방식이 모호한 강남구와 상세한 서초구의 거주자들을 대상으로, 해당 구가 발표하는 코로나19 확진자 동선의 모호성 판단이 확진자 동선 인근의 상권 방문의도에 미치는 영향을 조사 및 분석하였다. 그 결과 거주지 인근에서 발생한 코로나19 확진자 동선에 대한 정보가 모호(vs. 상세)하다고 느낄수록 불안감이 높았으며, 이는 유관 상권에 대한 방문의도를 낮추는 것으로 나타났다. 이 같은 차이는 각 구에 따라서도 유의하게 나타났다. 한편 연령과 성별이 미치는 영향은 유의하지 않았다. 이 같은 결과를 기반으로 소비심리의 장기적 변화, 내재된 불안감의 영향, 거주자와 비거주자 간 차이 등을 담은 향후 연구의 시사점을 제시하였다.

This study aims to investigate the effect that local government's information release range on Covid-19 patients' contact trace on consumer sentiment in the region. One hundred twenty-eight residents of Gangnam-gu and Seocho-gu participated in the study. The results showed that when ambiguity of information increased perceived anxiety on Covid-19 patients' contact trace, which in turn led lower intention to visit the commercial district near the Covid-19 patients' contact trace. Based on the findings, several suggestions was proposed for future research, including longitudinal studies covering even the "long-term" changes in consumer sentiment, the effect of implicit anxiety, and the behavioral difference between residence and non-residence.

키워드

참고문헌

  1. Bank of Korea(Apr. 2020). Consumer Survey Index.
  2. S. E. Taylor (1991). Asymmetrical effects of positive and negative events: The mobilization-minimization hypothesis, Psychological Bulletin. 110(1), 67-85. DOI:10. 1037/0033-2909.110.1.67 https://doi.org/10.1037/0033-2909.110.1.67
  3. H. Ohira, W. Winton, & M. Oyama (1998). Effects of stimulus valence on recognition memory and endogenous eyeblinks: Further evidence for positive-negative asymmetry, Personality and Social Psychology Bulletin, 24(9), 986-993. DOI:10.1177/0146167298 249006
  4. C. Finkenauer & B. Rime (1998). Socially shared emotional experiences vs. emotional experiences kept secret: Differential characteristics and consequences, Journal of Social and Clinical Psychology, 17(3), 295-318. DOI:10.1521/jscp.1998.17.3.295
  5. C. Beard, A. T. Sawyer, & S. G. Hofmann (2012), Efficacy of Attention Bias Modification Using Threat and Appetitive Stimuli: A Meta-Analytic Review, Behavioral Therapy, 43(4), 724-740. DOI: 10.1016/j.beth.2012.01.002
  6. S. Eldar, T. Ricon, & Y. Bar-Haim (2008). Plasticity in attention: Implications for stress response in children, Behaviour Research and Therapy, 46(4), 450-461. DOI: 10.1016 /j.brat.2008.01.012 https://doi.org/10.1016/j.brat.2008.01.012
  7. M. Neta, J. Cantelon, Z. Haga, C. R. Mahoney, H. A. Taylor & F. C. Davis (2017). The impact of uncertain threat on affective bias: Individual differences in response to ambiguity, Emotion. 17(8), 1137-1143, DOI:10.1037/ emo0000408
  8. B. Lowe, I. Wahl, M. Rose, C. Spitzer, H. Glaesmer, K. Wingenfeld, A. Schneider & E. Brahler. (2010). A 4-item measure of depression and anxiety: Validation and standardization of the Patient Health Questionnaire-4 (PHQ-4) in the general population. Journal of Affective Disorders, 122(1-2), 86-95. DOI: 10.1016/j.j ad. 2009.06.019
  9. D. Min & K. Park (2017). The Role of Justice Belief in Coping with Threats to Socioeconomic Status through Status Consumption, Korean Journal of Marketing, 32(6), 1-27. DOI: 10. 15830/kmr.2017.32.1.1
  10. D. Min. (2016). The Effect of Psychological Disposition on Omni-Channel Shopping in the Age of Digital Convergene: Focusing on Extraversion- Introversion and Variety-Seeking Tendency, Journal of Digital Policy & Management, 14(1), 91-97. DOI: 10.14400/JDC.2016.14.1.91
  11. D. Min. & J. Kim. (2013). Is Power Powerful? Power, Confidence, and Goal Pursuit. Internati- onal Journal of Research in Marketing, 30(3), 265-275. DOI: 10.1016/j.ijresmar.2012.12.001
  12. Segye.com(06. Mar. 2020). https://www.segye.com/newsView/20200306509820
  13. IMF(2020. 04). World Economic Outlook.
  14. Washington Examiner (2020. 03. 11). https://www.washingtonexaminer.com/opinion/what-america-can-learn-from-south-koreas-coronavirus-response
  15. D. Min (2020), The Effects of Age and Type of Imperative Statement on Behavioral Intention and Recall, Journal of Digital Policy & Management, 18(1), 53-58. DOI: 10.14400/JDC.2020.18.1.053