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http://dx.doi.org/10.14400/JDC.2020.18.8.179

The effect of ambiguity of information on Covid-19 patients' contact trace on intention to visit the commercial district: Comparison of residents in Gangnam-gu and Seocho-gu  

Min, Dongwon (Business Administration, Dankook University)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 179-184 More about this Journal
Abstract
This study aims to investigate the effect that local government's information release range on Covid-19 patients' contact trace on consumer sentiment in the region. One hundred twenty-eight residents of Gangnam-gu and Seocho-gu participated in the study. The results showed that when ambiguity of information increased perceived anxiety on Covid-19 patients' contact trace, which in turn led lower intention to visit the commercial district near the Covid-19 patients' contact trace. Based on the findings, several suggestions was proposed for future research, including longitudinal studies covering even the "long-term" changes in consumer sentiment, the effect of implicit anxiety, and the behavioral difference between residence and non-residence.
Keywords
Covid-19; Information release; Ambiguity; Anxiety; Visiting intention; Gangnam; Seocho;
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