DOI QR코드

DOI QR Code

창업교육이 중국대학생의 창업의도에 미치는 영향에 관한 연구

A Study on the Influence of Entrepreneurship Education on the Entrepreneurship Intention of Chinese University Students

  • 학월 (길림공정사범학원 인력자원관리학부) ;
  • 김형호 (세한대학교 항공교통물류학과) ;
  • 심재연 (세한대학교 경영학과)
  • Hao, Yue (Faculty of Human Resources Management, Jilin Engineering Normal University) ;
  • Kim, Hyung-Ho (Dept. of Air Transport & Logistics, Sehan University) ;
  • Sim, Jae-yeon (Dept. of Business Management, Sehan University)
  • 투고 : 2020.05.11
  • 심사 : 2020.08.20
  • 발행 : 2020.08.28

초록

최근 몇 년 사이 대학생들이 중국 혁신과 창업의 주역으로 부상하고 있다. 본 논문은 TPB 이론을 바탕으로 창업 교육 변수를 도입하고 대학생을 대상으로 한 창업 교육이 창업 의욕에 미치는 영향 모델을 구축하였다. 본 논문에서는 행동 태도, 주관적 규범, 인지적 행동조절, 기업가정신 교육 및 기업가적 의도 등 5가지 변수가 포함된 설문을 활용하여 중국 길림성에 소재한 6개 대학의 학생들을 대상으로 조사하였고 SPSS23.0을 사용하여 통계분석을 수행하였다. 연구 결과 계획된 행동 이론의 세 가지 요소인 행동 태도, 주관적 규범, 인지적 행동조절과 비교했을 때 대학생들의 기업가정신 교육이 기업가적 의도에 가장 큰 영향을 미친다는 것을 확인하였다. 본 논문은 대학에서 창업 교육을 강화하는 데 선도적 의의가 있다. 본 연구는 길림성 소재 6개 대학 학생들만을 대상으로 한 것으로 연구결과를 일반화하기위해서는 향후 중국 전역으로 연구범위를 확장할 필요가 있다.

In recent years, college students have emerged as the main players in Chinese innovation and start-ups. Based on the TPB theory, this paper introduced the start-up education variables and established the influence model of start-up education for university students in China on the motivation of start-up. In this paper, a questionnaire containing five variables, including behavior attitude, subjective norms, perceived behavior control, entrepreneurship education and entrepreneurial intention, was investigated for students from six universities in Jilin Province, China, and statistical analysis was carried out using SPSS23.0. The study found that the entrepreneurship education of college students had the greatest impact on entrepreneurial intentions compared to the three elements of planned behavioral theory: behavioral attitudes, subjective norms and perceived behavioral control. This paper has a guiding significance in strengthening start-up education in universities. This study was conducted only for students from six universities in Jilin Province, China, and the scope of the study needs to be expanded throughout China in order to generalize the research results.

키워드

참고문헌

  1. X. H. Wang. (2016). E-commerce cracked the internal mechanism of circulation dilemma of fresh agricultural products. Chinese soft science (52), 39-55. DOI:10.3969/j.issn.1002-9753.2016.02.004
  2. G. Chen. (2017). Based on online and offline fresh agricultural products city distribution model and optimization strategy. Business economics, (06), 86-87. DOI:10.3969/j.issn.1002-5863.2017.06.033
  3. Z. Q. Du. (2016). European and American fresh agricultural products e-commerce operation mode innovation and enlightenment. Foreign economic and trade practice (07), 72-75. DOI:10.3969/j.issn.1003-5559.2016.07.018
  4. K. Liu. (2017). The innovative mechanism of e-commerce circulation of fresh agricultural products Reform and strategy (05), 94-97. DOI:CNKI:SUN:SYJG.0.2017-03-002
  5. W. Q. Wu. (2017). Fuzzy comprehensive evaluation of consumer trust in online shopping of fresh agricultural products. Business economics research (01),52-54 DOI : 10.3969/j.issn.1002-5863.2017.01.020
  6. F. Dabbenea. (2008). Optimisation of fresh-food supply chains in uncertain environments. Biosystems Engineering, 99(3), 348-359. DOI:10.1016/j.biosystems eng.2007.11.011
  7. J. Briz. (2016). E-commerce and ICT adoption in the Spanish agro-food sector. Food supply networks: trust and e-business (07), 105-119. DOI:10.1079/9781845936396.0105
  8. R. Montanari. (2008). Cold chain tracking: a managerial perspective. Trends in Food Science and Technology 19 (8), 425-431. DOI:10.1016/j.tifs.2008.03.009
  9. Ruiz. Garcia. L. (2010). A model and prototype implementation for tracking and tracing agricultural batch products along the food chain. Food control, 21(2), 112-121. DOI:10.1016/j.foodcont.2008.12.003
  10. W. Chen. (2019). Intergenerational Transmission Effect of Chinese Filial Piety Concepts. Population and Economy, (02), 55-67. DOI:13. 3969 /j.issn.1000-4149. 2019. 02. 005
  11. J. Lao. (2017). Optimization of purchasing inventory of fresh agricultural products in Internet sales based on scale effect Logistics technology (03), 123-127. DOI:CNKI:SUN:WLJS.0.2017-03-029
  12. R. Li. (2016). Study on the profit model of fresh agricultural products e-commerce based on community The electronic commerce (10), 19-22. DOI:10.3969/j.issn.1005-5800.2016.29.010
  13. J. Jang & S. Kim. (2019). A Case Study on the Packaging Design to Maintain Food Freshness of E-Commerce - Focused on Domestic and International Cases Journal of The Korea Convergence Society, 10(07), 115-120. DOI:10.15207/JKCS.2019.10.7.115
  14. S. H. Park & C. S. Leem. (2019). Service model development and importance analysis using shared economic service - As a specialization center for mail service Journal of The Korea Convergence Society, 10(05), 181-188. DOI:10.15207/JKCS.2019.10.5.181
  15. D. Y. Lee & J. C. Jo. (2017). User Sentiment Analysis on Amazon Fashion Product Review Using Word Embedding Journal of The Korea Convergence Society, 8(04), 1-8. DOI:10.15207/JKCS.2017.8.4.001