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The effect of the transition of life course on changes in consumption patterns of Korean Households

한국 가계의 잠재소비유형 변화와 결정요인

  • Choi, Hong-Cheol (Department of Consumer Science, Chungbuk National University) ;
  • Yoo, Jaeeon (Department of Social Welfare, Gachon University)
  • 최홍철 (충북대학교 소비자학과) ;
  • 유재언 (가천대학교 사회복지학과)
  • Received : 2020.04.17
  • Accepted : 2020.05.20
  • Published : 2020.05.28

Abstract

This study investigated the patterns of transition of consumption patterns in Korean households in 2010 and 2017, and the impact of the life cycle on the transition of consumption patterns between the two time points. Using information on 4,717 households from the 2010 and 2017 data of the Korean Labor Panel Survey, we examined the effect of the family life cycle on changes in consumption patterns. The results of the latent transition analysis on the change in consumption type showed that the change in consumption type between the two points of time at the household level was relatively active. The logistic regression models reported that the transition of consumption type varies depending on the life cycle, such as changes in marital status, birth and independence of children. These results provide the implication that it is necessary to consider from the perspective of the family life course how the transition between their consumption types occurs when the government establishes consumption policies and companies set marketing target groups.

본 연구는 2010년과 2017년 두 시점에서 한국 가계의 소비유형 전이 패턴과, 소비유형간 전이에 미치는 생애주기의 영향력을 알아보고자 하였다. 이를 위해 한국노동패널 2010년과 2017년 조사의 4,717가구 자료를 활용하여 잠재프로파일분석 및 로지스틱회귀모형 분석을 하였다. 두 시점의 잠재프로파일분석 결과, 동일하게 식비중심형, 교육비중심형, 의료비중심형, 내구재중심형의 4개 유형이 도출되어 가계의 소비유형이 두 시점 사이에 커다란 변화가 없음을 확인하였다. 소비유형의 변화를 살펴본 잠재전이분석 결과는 가구 수준에서 두 시점 간 소비유형 변화가 활발히 나타나고 있음을 보여주었다. 소비유형 전이가 생애주기에 따라서 어떻게 달라지는지 알아보고자 로지스틱회귀모형분석을 한 결과 혼인지위 변화, 자녀의 출생 및 분가가 유의한 설명변수였다. 이는 소비정책을 수립하거나 기업에서 마케팅 대상을 정할 때 가구 소비유형이 어떻게 변화되는지 생애과정관점을 고려해야 한다는 시사점을 준다.

Keywords

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