KSCE Journal of Civil and Environmental Engineering Research (대한토목학회논문집)

Korean Society of Civil Engeneers (대한토목학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Satisfaction Differences in Dockless Bike in Suwon City

스테이션 없는 공유자전거 이용 만족도 차이 분석연구(수원시 사례를 중심으로)

  • 김숙희 (수원시정연구원) ;
  • 이남일 (수원시정연구원 도시경영연구실)
  • Received : 2019.10.21
  • Accepted : 2020.01.08
  • Published : 2020.04.01
Download PDF
⟨ Previous Next ⟩

Abstract

The city of Suwon has introduced a dockless bike for the first time in Korea. In this study, a questionnaire was conducted for citizens to suggest improvement through satisfaction analysis. As a result of the survey, 88 % of respondents awarded the presence of a bike, and 90 % answered positively in terms of bike policy; whereas mature civic ethics showed an low satisfaction. For the purpose of usage, approximately 75 % of users mainly used for commuting, business, shopping, and the connection with mass transit. In the result of the primary means of a trip, a private car was most preferred before operation; However, it was found that mode transition has been actively carried out. This suggests significant implications for implementing sustainable urbanism. Meanwhile, The level of satisfaction significantly differed in the field of payment method, charge, usage guidance and publicity by an occupation and age groups commonly. Satisfaction in bike maintenance was statistically differed by an occupation. Satisfaction in Rental-return and registration procedures showed differences by an age groups. The results of this study will contribute to establishment related policies and to more activate dockless shared bike.

최근 이슈가 되고 있는 스테이션 없는 공유자전거를 수원시가 전국 최초로 도입하여 운영을 했다. 수원시민을 대상으로 설문조사를 실시하여 만족도 분석을 통한 개선방안을 제시하였다. 분석결과 응답자 약 88 % 이상이 공유자전거를 인지하고 있고, 공유자전거 도입 정책 평가결과 90 % 이상이 긍정적으로 평가하였다. 하지만, 공유자전거 시민의식관련 항목은 만족도가 낮은 것으로 나타났다. 공유자전거 이용목적은 대중교통 연계, 통학, 개인용무, 업무, 쇼핑 통행 합의 비율이 74.4 %로 나타나 생활교통수단으로써 자리매김을 하고 있는 것을 확인 할 수 있다. 공유자전거 이용 이전 주이용 교통수단은 승용차, 지하철, 도보, 개인자전거, 버스 순으로 수단전환이 일어난 것으로 나타났는데 이는 지속가능한 도시구현에 있어 매우 유의미한 시사점을 제시한다. 공유자전거 이용 만족도의 차이는 직업, 연령대별로 차이가 있는 것으로 나타났다. 직업과 연령대별 공통적으로 결제방법과 이용 요금체계, 이용안내 및 홍보에 대해 유의한 만족도 차이가 있는 것으로 나타났다. 공유자전거 훼손에 대해서는 직업별, 대여·반납과 회원가입 절차는 연령대별로 유의한 만족도 차이가 있는 것으로 분석되었다. 연구결과를 바탕으로 신규 수요 발굴을 위한 다양한 정책 수립에 활용이 가능할 것으로 보이며, 이를 통해 스테이션 없는 공유자전거 이용활성화에 기여할 것으로 보인다.

Keywords

References

  1. AutoNavi (2017). 2017 Q2 Traffic congestion report.
  2. Jang A. Y. and Lee, H (2018). Impact factors on using of factors that affect the using of bicycle sharing service -Focusing on consumer comparison between Korea and China-, DAEHAN Association of Business Administation, Korea.
  3. Cho, B. Y. and Yoon, Y. C. (2017). "A study on the influential factors affecting user satisfaction: Focused on 'Tashu' in Daejeon metropolitan city." Institue of Social Sciences Chungnam National University, Journal of Social Science, Vol. 28, No. 1, pp. 155-174 (in Korean).
  4. Do, M. and Noh, Y. S. (2014). "Analysis of the affecting factors on the bike-sharing demand focused on Daejeon city." Journal of the Korean Society of Civil Engineers, KSCE, Vol. 34, No. 5, pp. 1517-1524 (in Korean). https://doi.org/10.12652/Ksce.2014.34.5.1517
  5. Kim, J. H., Choi, K. and Kim, S. H. (2015). "Perceived features of cycling and value of public bike system." Journal of Korean Society of Transportation, KST, Vol. 33, No. 2, pp. 125-135 (in Korean). https://doi.org/10.7470/jkst.2015.33.2.125
  6. Kim, J. H., Choi, K., Kim, S. H. and Satoshi, F. (2017). "How to promote sustainable public bike system from a psychological perspective?." International Journal of Sustainable Transportation, Vol. 11, No. 4, pp. 272-281. https://doi.org/10.1080/15568318.2016.1252450
  7. Kim, S. H. (2018a). Operation status and promotional task in dockless bicycle sharing system in Suwon (Presentation material), SRI (in Korean).
  8. Kim, S. H. (2018b). The improvement plan of dockless bicycle sharing system in Suwon using satisfaction survey, Suwon Research Institute (in Korean).
  9. Kim, S. H., Oh, S. C. and Choi, K. C. (2019). "Bike travel pattern analysis for station free bike sharing system in Suwon." Journal of Korean Society of Transportation, KST, Vol. 37, No. 2, pp. 110-123 (in Korean). https://doi.org/10.7470/jkst.2019.37.2.110
  10. Korea International Trade Association (2018). Recent trends and implications of shared bicycle industry in China, Chengdu Branch (in Korean).
  11. Lee, J. H., Jeong, G. O. and Shin, H. C. (2016). "Impact analysis of weather condition and locational characteristics on the usage of public bike sharing system" Journal of Korean Society of Transportation, KST, Vol. 34, No. 5, pp. 394-408 (in Korean). https://doi.org/10.7470/jkst.2016.34.5.394
  12. Lee, K. (2012). "Assessment of the use value of public bicycle service: Focus on changwon-si in Korea." Journal of the Korea Planning Association, Vol. 47, No. 7, pp. 119-128 (in Korean). https://doi.org/10.5124/jkma.2004.47.2.119
  13. Lee, K. J. and Choi, K. C. (2011). "A bike mode share estimation model and analysis of the bike demand factor effects." Journal of Korean Society of Transportation, KST, Vol. 28, No. 3, pp. 21-31 (in Korean).
  14. Ricci, M. (2015). "Bike sharing : A review of evidence on impacts and processes of implementation and operation." Research in Transportation Business & Management, Vol. 15, pp. 28-38. https://doi.org/10.1016/j.rtbm.2015.03.003
  15. Shin, H., Kim, D. and Joung, S. (2012). Impact analysis on bike-sharing and its improvement plan, The Korea Transport Institute (in Korean).
  16. THUPi & Mobike (2017). 2017 Bike sharing and urban development report.
  17. Wang, M. T. (2018). Share bike use of chinese consumers, M.S. Thesis, Seoul National University, Seoul, Republic of Korea (in Korean).