Journal of the Korea Society for Simulation (한국시뮬레이션학회논문지)

The Korea Society for Simulation (한국시뮬레이션학회)
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Multi-group Competitive Dynamics Modeling and Analysis between Major Automakers in Korean Automobile Market

한국 자동차 시장 내 주요 기업간 다집단 경쟁 다이나믹스 모델링 및 분석

  • Received : 2020.09.21
  • Accepted : 2020.11.25
  • Published : 2020.12.31
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Abstract

Since the European Union-South Korea Free Trade Agreement entered into force in 2011, the Korean automobile market has grown rapidly, resulting in intensifying competition among companies in the market. European automakers gained price competitiveness, which intensified competition with Korean automakers. In such a situation, various studies on the Korean automobile market have been conducted, but studies such as market influencing factor analysis and consumer analysis have mainly been conducted, and there is no research on the analysis of competitive dynamics in the market. In this study, the competitive dynamics between Hyundai Motors, Kia Motors, Mercedes-Benz, and BMW, which are major automakers in the Korean automobile market, are analyzed. The competitive relationship between major automakers are modeled using the Lotka-Volterra (LV) model and the competitive dynamics over time are analyzed by applying the Moving Window. In order to explain the competitive dynamics effectively, we analyze it by subdividing it based on various influencing factors.

2011년 한-EU 자유무역협정 발효 이후, 한국 자동차 시장은 급성장하였으며 시장 내 기업 간 경쟁 양상은 심화되고 있다. 유럽산 자동차 기업은 가격 경쟁력을 보유하게 되었고, 이로 인해 한국 자동차 기업과의 경쟁이 격화되었다. 이와 같은 상황 속에서 한국 자동차 시장에 관한 다양한 연구가 수행되어왔으나, 시장 영향요인 분석과 소비자 분석 등의 연구가 주를 이루었고 시장 내 경쟁 다이나믹스 분석에 관한 연구는 전무한 상황이다. 본 연구에서는 한국 자동차 시장 내 주요 기업인 현대자동차, 기아자동차, 메르세데스-벤츠, BMW의 경쟁 다이나믹스를 분석하였다. Lotka-Volterra(LV) 모형을 사용하여 주요 기업들의 경쟁 관계를 모델링하였고, Moving Window 기법을 적용하여 시간의 흐름에 따른 기업 간 경쟁 다이나믹스를 분석하고 이를 정량적으로 도출하였다. 효과적인 해석을 위해, 도출된 경쟁 다이나믹스는 다양한 영향요인을 바탕으로 세분화되어 분석하였다.

Keywords

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