한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제25권1호
  • /
  • Pages.131-140
  • /
  • 2020
  • /
  • 1598-849X(pISSN)
  • /
  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
권호 표지
DOI QR코드

DOI QR Code

Development of Individual Stockout Response Index in the Online Fashion Products Shopping

  • Kim, Joo-Hyun (Research Institute of Ecology, Pusan National University) ;
  • Lee, Jin-Hwa (Dept. of Clothing and Textiles, Pusan National University) ;
  • Kwak, Young-Sik (Entrepreneurship Research Institute, Gyeongnam National University of Science and Technology) ;
  • Hong, Jae-Won (Dept. of Global Trade, Gyeongnam National University of Science and Technology)
  • 투고 : 2019.11.27
  • 심사 : 2019.12.27
  • 발행 : 2020.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 소비자들의 개인품절반응지수(ISRI) 개발에 대한 연구로, 온라인 쇼핑 시 품절 상황에 대한 소비자들의 인지적 반응, 감정적 반응 및 행동적 반응의 영향을 분석하였다. ISRI는 선행연구인 Kim and Lee(2016/2018)의 인지, 감정 및 행동적 반응을 근거로 하여 개발하였다. 설문 조사는 인터넷 설문 조사 기관에서 2014년 07월에 2주간 진행되었으며 754명의 설문대상자 중 전체 질문에 응답한 회수된 설문지는 총 526부였다. 이 회수된 설문지를 본 연구의 조사에 이용하였다. 자료의 분석은 SPSS 25.0 Package를 이용하였다. 개인풉절반응지수(ISRI)는 정규분포를 형성하였다. 본 연구의 개인품절반응지수(ISRI)는 개인화, 맞춤화가 급속도로 진행되는 4차산업혁명 시대에 소비자의 불편한 쇼핑상황인 품절 시 대안의 마련 근거로써 실무적 의의를 가진다.

In this study, we analyzed the effect of consumer's cognitive response, emotional response and behavioral response on online shopping stockouts (ISRI: Individual Stockout Response Index). And we try to show the heterogeneity of the degree of consumer response by subdivision market based on the regularity of distribution. The ISRI was developed by Kim and Lee in 2016 and 2018, which were based on the items and factors of cognitive, emotional and behavioral responses. The exponential stockouts response of consumers in this study will give an accurate picture of what consumers want when stockouts. further research should be done on how consumers' reactions are influenced by situational characteristics, consumer characteristics, store characteristics and brand / product characteristics. Especially, the price level of the product will affect the consumer 's response in the case of online fashion goods shopping.

키워드

참고문헌

  1. Statistics Korea 2019, http://kostat.go.kr/portal/korea/kor_nw/1/1/index.board?bmode=read&bSeq=&aSeq=374043&pageNo=1&rowNum=10&navCount=10&currPg=&searchInfo=&sTarget=title
  2. Seoul Electronic Commerce Center 2018, https://ecc.seoul.go.kr/DR2001/FN2002VE.asp
  3. Media-pen 2018, http://www.mediapen.com/news/view/388927
  4. YTN 2018, https://www.ytn.co.kr/_ln/0102_201811120522299380
  5. Kim, J. & Lee, J. (2015). Qualitative study on the response of consumers experiencing products' being sold out on the internet shopping malls. Journal of the Korean Society of Costume. 65-5, 74-87. doi:10.7233/jksc.2015.65.5.074
  6. Kim, J. & Lee, J. (2016). The effect of emotional response on behavioral response of consumers to sold out products on-line shopping. Journal of the Korean Society of Costume. 66-4, 32-44. doi:10.7233/jksc.2016.66.4.032
  7. Kim, J. & Lee, J. (2018). The Effect of Emotional Responses to Out-of-Stock (OOS) Event Experience in Online Shopping on Behavioral Responses. International Journal of Costume and Fashion, 18(2), 85-100. https://doi.org/10.7233/ijcf.2018.18.2.085
  8. Kim, M., & Lennon, S. (2011). Consumer responses online apparel stockouts. Psychology & Marketing, 28(2), 115-144. https://doi.org/10.1002/mar.20383
  9. Shin. H., Hur. H., & Choo. H. (2015). Research : Consumer responses to stockouts in online fashion stores: Indicating effects of psychological reactance and emotion. Fashion & Textile Research Journal, 17-5, 770-780. doi:10.5805/SFTI.2015.17.5.770
  10. Choi. S. (1993). (The) Effect of emotional response to clothing products on attitude formation(Unpublished doctoral dissertation). Seoul National University, Seoul.
  11. Lee. E. & Choi. S. (1994). The types of emotion experienced in the process of wearing clothes. Journal of the Korean Society of Clothing and Textiles. 18-3, 395-409.
  12. Ko. S. (1993). (The) study on the impulse buying of clothing products(Unpublished doctoral dissertation). Seoul National University, Seoul.
  13. Ko. A. (1994). Beliefs , attitude , and individual characteristics=Consumer intention to purchase domestic / foreign brand jeans. Journal of the Korean Society of Clothing and Textiles. 18-2, 263-272.
  14. Park. E. (1992). Effects of situational variables on clothing purchase behavior(Unpublished doctoral dissertation). Seoul National University, Seoul.
  15. Sun. J. & Park. (1994). Planning purchase , unplanning purchase , and impulse purchase= Effects of situational variables on clothing purchase types. Journal of the Korean Society of Clothing and Textiles. 18-4, 536-548.
  16. Chun. D., Choi. J., & Joo. Y. (2011). Determinants of consumer responses to retail out-of-stocks. Journal of Channel and Retailing, 16(4), 29-64.
  17. Clee, M. A., & Wicklund, R. A. (1980). Consumer behavior and psychological reactance. Journal of Consumer Research, 6(4), 389-405. https://doi.org/10.1086/208782
  18. Corstjens, J., & Corstjens, M. (1995). Store wars: The battle for mindspace and shelfspace. New York, NY: Wiley.
  19. Mandler, G. (1984). Mind and body: Psychology of emotion and stress. New York, NY: Norton.
  20. Parker, J. R., & Lehmann, D. R. (2011). When shelf-based scarcity impacts consumer preferences. Journal of Retailing, 87(2), 142-155. https://doi.org/10.1016/j.jretai.2011.02.001
  21. Sur, Y & Son (2004). A Study on the Development of Korean Consumption Emotion Items. Korean Journal of Consumer and Advertising Psychology, 5(1), 69-92.
  22. Cho. H. (2018). Influencing factors of out-of-stock situation on consumer response : focused on brand type(Unpublished doctoral dissertation). Dong-a University, Busan.
  23. Peckham, J. (1963). The consumer speaks. Journal of Marketing, 27(4), 21-26. https://doi.org/10.2307/1248641
  24. Progressive Grocer (1968). The out of stock study, part 1. Progressive Grocer, October, 1-16.
  25. Walter, C. & Grabner, J. (1975). Stockout cost models: Empirical test in a retail situation. Journal of Marketing, 39(3), 56-68. https://doi.org/10.2307/1250902
  26. Schary, P., & Christopher, M. (1979). The anatomy of a stockout. Journal of Retailing, 55(2), 59-70.
  27. Emmelhainz, L. W., M. A. Emmelhainz, & J. W. Stock (1991). Consumer responses to retail stock-outs. Journal of Retailing, 67 (2), 138-47.
  28. Verbeke, W., Farris, P., & Thurik, R. (1998). Consumer response to the preferred brand out-of-stock situation. European Journal of Marketing, 32(11/12), 1008-1028. https://doi.org/10.1108/03090569810243640
  29. Campo, K., Gijsbrechts, E., & Nisol, P. (2000). Towards understanding consumer response to stockouts. Journal of Retailing, 76(2), 219-242. https://doi.org/10.1016/S0022-4359(00)00026-9
  30. Zinn, W., & Liu, P. C. (2001). Consumer response to retail stockouts. Journal of Business Logistics, 22(1), 49-71. https://doi.org/10.1002/j.2158-1592.2001.tb00159.x
  31. Gruen, T., Corsten, D., & Braradwaj, S. (2002). Retail out of stocks: A worldwide examination of causes, rates, and consumer responses. Washington, D.C.: Grocery Manufacturers of America.
  32. Corsten, D., & Gruen, T. (2003). Desperately seeking shelf availability: An examination of the extent, the causes, and the efforts to address retail out-of-stocks. International of Journal of Retail & Distribution, 31(12), 605-617. https://doi.org/10.1108/09590550310507731
  33. Sloot, L., Verhoef, P., & Frances, P. (2005). The impact of brand and category characteristics on consumer stockout reactions. Working paper. Rotterdam: Erasmus Research Institute of Management.
  34. Yoon. K. & Kim (2008). A Study on consumer reaction in case of out-of-stock. Korea Logistics Review. 18(2), 227-255.
  35. Woodworth, R. S.(1938). Experimental psychology.
  36. Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer research, 2(3), 157-164. https://doi.org/10.1086/208627
  37. Bagozzi, R. P. (1986). Principles of marketing management. Science Research Associates.
  38. Arora, R. (1982). Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement. Journal of Marketing Research, 19(4), 505-516. https://doi.org/10.1177/002224378201900411
  39. Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of retailing.
  40. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. the Journal of Marketing, 57-71.
  41. Donovan, R. J. & J. R. Rossiter (1982). Store Atmosphere: An Environmental Psychology Approach. Journal of Retailing, 58(Spring) 34-57.
  42. Yalch, R., & Spangenberg, E. (1988). An environmental psychological study of foreground and background music as retail atmospheric factors. In AMA educators' conference proceedings (Vol. 54, pp. 106-110). Chicago: American Marketing Association.
  43. Yalch, R., & Spangenberg, E. (1990). Effects of store music on shopping behavior. Journal of Consumer Marketing, 7(2), 55-63. https://doi.org/10.1108/EUM0000000002577
  44. Kim. S. (2004). (A) Study of E-scape's influences on customers' cognitive and emotional responses in internet shopping - integrated approach of qualitative and quantitative methods(Unpublished doctoral dissertation). Pusan National University, Busan.
  45. Kim, J. (2019). A study on the Segmented Market according to Consumer Responses in the Stockout of Online Fashion Products Shopping(Unpublished doctoral dissertation). Pusan National University, Busan.