Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Influence of Filial Piety on the Behavioral Intention of Family Tourism

효도관념이 가족관광 행위의도에 미치는 영향에 관한 연구

  • Wang, Yue (College of Business Administration, Jilin Engineering Normal University) ;
  • Sim, Jae-yeon (Dept. of Business Management, Sehan University) ;
  • Liao, Xuan (Dept. of Business Management, Sehan University)
  • 왕월 (길림공정기술사범학원 공상관리학원) ;
  • 심재연 (세한대학교 경영학과) ;
  • 요선 (세한대학교 경영학과)
  • Received : 2019.09.19
  • Accepted : 2019.11.20
  • Published : 2019.11.28
Download PDF
⟨ Previous Next ⟩

Abstract

With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that； Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

중국은 대중관광시대가 도래하여 아름다운 가정생활에 대한 사람들의 동경과 더불어 가족관광의 수요가 날로 증가되고 있다. 본 논문은 계획행위이론(TPB)에 근거하여, 가족관광 행위의도에 효도관념을 추가 변인으로 확장하여 연구하였다. 실증분석에는 태도, 주관적 규범, 지각행동제어와 효도관념 등의 4가지 잠재변수를 사용하였다. SPSS 23.0을 이용한 통계분석결과는 태도와 주관적 규범은 가족관광 행위의도에 상당한 영향이 있는 것으로 나타났다. 지각 행동제어는 가족관광의 행위의도에 대한 영향이 뚜렷하지 않았다. 효도관념 중 상호성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지만, 권위성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지 못한 것으로 나타났다. 결론적으로 본 연구는 가족관광의 행위의도에 계획행위이론의 응용범위를 확장하였으며, 관광객과 관광업에 유의미한 연구결과를 제공하였다.

Keywords

References

  1. H. Y. Wei & Z. B. Zhong. (2015). Dual filial piety, family values and child support behavior - based on Empirical analysis of national comprehensive social survey data. Southern population, 52, 52-63.
  2. A. N. Hu. (2017). Children's diverse support for parents in the context of aging: concepts and behaviors. Chinese Social Sciences, 3, 77-95.
  3. G. H. Ye. (2009). Retrospect and Prospect of the Study of Chinese Xiaodao Dual-Element Model. Native Psychology Research, 32, 101-148. DOI: 10.6254/2009.32.101
  4. I. Ajzen. (1985). From Intentions to Actions: A Theory of Planned Behavior. Springer Berlin Heidelberg : Action Control. DOI : 10.1007/978-3-642-69746-3_2
  5. I. Ajzen. (1991). The theory of planned behavior. British Journal of Social Psychology, 40(4), 471. DOI : 10.4236/tel.2018.813176
  6. H. J. Song, C. K. Lee & S. J. Boo. (2011). Understanding visiting behavior of nature -based festival: Focusing on environment friendly tourism behavior. International Journal of Tourism and Hospitality Research, 25(4), 21-38. DOI : 10.22156/JKCS.2018.7.1.001
  7. B. Zhao & W. Chen & X. J. Li, et al. (2013). Modeling of influencing factors of scientific and technological personnel's willingness to innovate based on the theory of planned behavior. Forecast, 4, 58-63.
  8. I. Ajzen. (2005). Attitudes, Personality, and Behavior. Chicago: Open University Press
  9. W. T. Duan & G. G. Jiang. (2008). Review of the theory of planned behavior. Progress in Psychological Science, 16(2), 315-320.
  10. J. E. Moon & M. O. Song. (2017). A Convergence Study about the Performance of Healthcare-Associated Infection Control Guidelines of Hospital Nurses-based on the Theory of Planned Behavior. Journal of The Korea Convergence Society, 8(5), 117-125. DOI : 10.15207/JKCS.2017.8.5.117
  11. T. Chen & S. S. Qing. (2019). Intergenerational Transmission Effect of Chinese Filial Piety Concepts. Population and Economy, (02), 55-67. DOI : 13.3969/j.issn1000-4149.2019.02.005
  12. K. Bai, J. Zhang & Y. J. Yan. (2018). A Research on the Impact of Dual Filial Piety on Family Tourism Decision-making Behavior. Tourism Science, 32(1), 62-73. DOI : 10.16323/j.cnki.lykx.2018.01.005
  13. K. Bai & G. Q. Fu. (2011). Perspective of the Theory of Localization inthe Study of Family Travel Decision - makingand Train of Thoughts for Analysis. Tourism Tribune, 26(12), 49-56. DOI : 10.3969/j.issn.1002-5006.2011.12.014
  14. K. B. Yoon & S. H. Song. (2013). Study on the utilization of Travel site Matjip (Reputable Restaurant) search application(APP) using Smart Phone. Journal of Digital Convergence, 11(10), 437-443. DOI:10.14400/JDPM.2013.11.10.437
  15. K. D. Lee, H. H. Kim & C. W. Park. (2008). An Intention using Travel-Blog on Service Quality and Motivation. Journal of Digital Convergence, 6(4), 45-52.