Journal of the Korea Institute of Building Construction (한국건축시공학회지)

The Korean Institute of Building Construction (한국건축시공학회)
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A Regression Model for Forecasting the Initial Sales Ratio of Apartment Building Projects

아파트 프로젝트의 초기 분양률 예측 회귀모델

  • Son, Seung-Hyun (Department of Architectural Engineering, Kyung Hee University) ;
  • Kim, Do-Yeong (Department of Architectural Engineering, Kyung Hee University) ;
  • Kim, Sun-Kuk (Department of Architectural Engineering, Kyung Hee University)
  • Received : 2019.07.08
  • Accepted : 2019.08.27
  • Published : 2019.10.20
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Abstract

There are various factors affecting the success and failure of an apartment building project. However, after the unit sale price has been determined and the sale has started, the most important factor affecting on the project is the initial sales ratio for one month after the sale. Generally, developers predict an initial sales ratio by various data such as economic situation, the trend of the housing market, and the house price near the business place. However, it is very difficult for these factors to be calculated quantitatively in connection with the initial sales ratio. Therefore, the purpose of this study is to develop a regression model for forecasting the initial sales ratio of apartment building projects. For this study, pre-sales data collection, correlation analysis between influencing factors, and regression model development are performed sequentially. The results of this study are used as basic data for predicting the initial sales ratio in the feasibility analysis of apartment building projects and are used as key data for the development of the risk management model.

아파트 프로젝트는 사업성패에 영향을 미치는 요인은 매우 다양하다. 그러나 분양단가가 결정되고, 분양이 시작된 이후에는 사업에 가장 큰 영향을 미치는 요인은 분양 후 1개월간의 초기분양률이다. 일반적으로 사업주체는 경제상황, 주택시장의 동향, 사업지 인근의 주택가격 등 다양한 자료에 의해 초기분양률을 예측한다. 그러나 이러한 요인들을 초기분양률과 연계하여 정량적으로 계산하는 것은 매우 어렵다. 따라서 본 연구는 실제 수행된 아파트 프로젝트의 분양결과 자료를 이용하여 초기분양률 예측 회귀모델을 제안하는 것을 목적으로 한다. 본 연구를 위해 기존 분양실적자료 수집, 영향요인들의 상관관계 분석, 초기분양률 예측 회귀모델 작성을 진행한다. 본 연구의 결과는 아파트 프로젝트의 사업성 분석 시 초기 분양률 예측을 위한 기초자료로 활용되며, 사업 리스크 모델 개발의 핵심 자료로 활용된다.

Keywords

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