Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Effect of Airline Staff's Safety Culture to Service Quality and Service Provider Efficacy focusing on the Airline Staff working at Incheon International Airport

항공사 종사자의 안전문화 인식이 서비스 품질과 서비스 효능감에 미치는 영향 연구 : 인천국제공항지점 근무자를 중심으로

  • Yoon, Han-Young (Division of Comprehensive Aviation Studies, Hanseo University) ;
  • Jeon, Jong-Duk (Graduate School of Business Administration, Korea Aerospace University) ;
  • Jang, Ji-Seung (Department of Incheon Passenger Traffic Service, Korean Air)
  • 윤한영 (한서대학교 항공융합학부) ;
  • 전종덕 (한국항공대학교 경영학과) ;
  • 장지승 (대한항공 인천여객서비스지점)
  • Received : 2019.02.11
  • Accepted : 2019.05.03
  • Published : 2019.05.31
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Abstract

This paper has made an empirical research on airline staff working at Incheon international airport, who perceived safety culture in their organization and delivered safety information while the staff were providing service against passengers. The purpose of this paper was to analyze the relationship among safety culture, service quality and service provider efficacy to find out which factor of safety culture had a significant effect on both service quality and service provider efficacy. Following the results from empirical research, this paper would provide administrative implications which could be applied to improve airline's service quality and to manage effectively the airline staff at field. According to research, it was found fairness culture among safety cultures had a positive and significant effect on both service quality and service provider efficacy. However, reporting/studying culture had a negative effect on them. In other words, it would decrease airline service quality and prevent active service provider's efficacy at airport if a airline management focused reporting/studying culture of safety. It is important to settle down fairness culture of safety to motivate and improve service quality.

본 연구는 인천국제공항에서 근무하는 항공사 종사자 대상으로 그들이 승객에게 서비스를 제공하는 동안 종사자 사이에 안전문화가 제대로 정착되어 승객들에게 안전에 대한 기본사항이 제대로 전달되고 있는 지 실증 분석하고자 하였다. 항공사 종사자들이 인식하는 안전문화가 그들이 공항이용객에게 제공하는 서비스품질 인식에 어떠한 영향을 미치고 이러한 서비스품질이 궁극적으로 직원의 서비스 제공 행동(서비스 효능감)에 어떠한 영향을 미치는 지 검증하는 연구를 수행하고자 하였다. 연구자는 이상의 연구 목적을 바탕으로 항공사 직원들의 안전업무역량을 통해 궁극적으로 항공서비스의 품질도 향상시키고 항공사의 접점 서비스 직원들을 관리할 수 있는 관리자적 시사점을 제공하고자 하였다. 항공사 종사자들을 대상으로 한 실증분석 결과 안전문화 구성요인들인 보고/학습 문화와 공정문화 중 공정문화는 항공사의 서비스 품질 향상과 항공사 종사자들의 서비스 효용성 증대에 매우 긍정적인 기여를 하는 것으로 나타났다. 반면에 보고/학습 문화는 오히려 공항에서 서비스 품질 향상을 저해하고 종사자의 서비스 효용성 의지를 약화시키는 요인으로 작용할 수 있음이 파악되었다. 비록 현장에서 직원의 서비스 실수가 있더라도 필수적인 안전정보를 제공하는 행위였다면 이를 배려하고 심지어 보상까지 해주는 문화가 정착될 때 서비스 품질향상에 대한 동기부여가 될 수 있을 것이다.

Keywords

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Fig. 1. Research model

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Fig. 2. Path analysis model

Table 1. Exploratory factor analysis for airline service quality

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Table 2. Exploratory factor analysis for safety culture of airline staff

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Table 3. Confirmatory factor analysis for latent variables

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Table 4. Summary of structural equation model

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