Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Effects of Sunscreen Use Patterns and Awareness by Type on Product Satisfaction

자외선 차단제 유형에 따른 사용 인식 요인과 재구매 및 만족도 조사에 관한 연구

  • Lee, Na-Young (Dept. of Cosmetology, Konkuk University) ;
  • You, Seon-Hee (Dept. of Beauty Stylist-Major in Skin Care, Yeonsung University) ;
  • Li, Shun-Hua (Dept. of f Education Theory of Cosmetology, Konkuk University)
  • 이나영 (건국대학교 산업대학교 향장학과) ;
  • 유선희 (연성대학교 뷰티스타일리스트과) ;
  • 리순화 (건국대학교 교육대학원 미용교육)
  • Received : 2019.02.14
  • Accepted : 2019.05.03
  • Published : 2019.05.31
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Abstract

In this study, 340 Korean women were surveyed to analyze the impact of the type of sunscreen and use status on the satisfaction of products and resale. Studies have shown that indoor activity is higher than outdoor activity, and both simple and complex sunscreen is often used to compensate for skin tone. Out of single sunscreen, sun cream was used and air cushion was used a lot. Although product usability and UV protection indices were important factors in purchasing, 30% experienced side effects while product satisfaction and willingness to repurchase were high. The recognition of safety, Effectiveness, convenience, usability, satisfaction, and repurchase were all higher than that of composite UV-blocking products, and among subcomponents of product usage recognition, the level of convenience, efficacy, usability, and safety affected satisfaction and repurchase in order. Consequently, the perception of simple UV protection products was higher when using products for UV protection, and its convenience had a significant impact on satisfaction and resale.

본 연구는 한국 여성 340명을 대상으로 자외선 차단제 유형, 사용 실태에 따른 사용인식이 제품 사용만족도와 재구매에 미치는 영향을 분석하고자 사용인식을 편리성, 유효성, 사용성, 안전성으로 하위요인을 구성하여 설문조사를 이용한 연구를 하였다. 연구 결과, 실내 활동 빈도가 야외활동 보다 높게 나타났고 피부톤 보정을 위해 단순 및 복합 자외선 차단제를 둘 다 사용하는 경우가 많았으며, 단순 자외선 차단제 중 선크림을, 복합 자외선 차단제 중 에어쿠션을 많이 사용하였다. 제품 사용감, 자외선 차단 지수가 구매의 중요한 요인이었고 제품 사용만족도 및 재구매 의사가 높게 나타났지만 30%가 부작용을 경험하였다. 단순 자외선 차단 제품이 복합 자외선 차단 제품보다 안전성, 유효성, 편리성, 사용성, 만족도, 재구매에 대한 인식정도가 모두 높게 나타났고 제품 사용인식 하위요인 중 편리성, 유효성, 사용성, 안전성 순으로 만족도와 재구매에 유의한 정(+)의 영향을 미쳤다. 결론적으로 자외선 차단을 위한 제품 사용 시 단순 자외선 차단 제품에 대한 인식이 더 높았고, 편리성이 만족도 및 재구매에 큰 영향을 미치는 것이 확인되었다.

Keywords

Table 1. Validity and Reliability Testing of Sunscreen Use Awareness Factors

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Table 2. Product Satisfaction, Repurchase Validity and Reliability Testing

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Table 4. Sunscreen Use Patterns

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Table 3. General Feature

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Table 5. Descriptive Analysis of Sunscreen Use Awareness Factors, Satisfaction and Repurchase Intention

SHGSCZ_2019_v20n5_363_t0005.png 이미지

Table 6. Differences in Use Awareness, Satisfaction and Repurchase Intention by Sunscreen Use Patterns

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Table 7. Correlation Analysis of Use Awareness Factors, Satisfaction and Repurchase Intention

SHGSCZ_2019_v20n5_363_t0007.png 이미지

Table 8. The Impact of Sunscreen Use Awareness Factors on Satisfaction and Repurchase Intention

SHGSCZ_2019_v20n5_363_t0008.png 이미지

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