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http://dx.doi.org/10.5762/KAIS.2019.20.5.363

The Effects of Sunscreen Use Patterns and Awareness by Type on Product Satisfaction  

Lee, Na-Young (Dept. of Cosmetology, Konkuk University)
You, Seon-Hee (Dept. of Beauty Stylist-Major in Skin Care, Yeonsung University)
Li, Shun-Hua (Dept. of f Education Theory of Cosmetology, Konkuk University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.5, 2019 , pp. 363-371 More about this Journal
Abstract
In this study, 340 Korean women were surveyed to analyze the impact of the type of sunscreen and use status on the satisfaction of products and resale. Studies have shown that indoor activity is higher than outdoor activity, and both simple and complex sunscreen is often used to compensate for skin tone. Out of single sunscreen, sun cream was used and air cushion was used a lot. Although product usability and UV protection indices were important factors in purchasing, 30% experienced side effects while product satisfaction and willingness to repurchase were high. The recognition of safety, Effectiveness, convenience, usability, satisfaction, and repurchase were all higher than that of composite UV-blocking products, and among subcomponents of product usage recognition, the level of convenience, efficacy, usability, and safety affected satisfaction and repurchase in order. Consequently, the perception of simple UV protection products was higher when using products for UV protection, and its convenience had a significant impact on satisfaction and resale.
Keywords
Sunscreen; Type; Use Awareness; Satisfaction; Repurchase;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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