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Evaluation of Usability on Mobility O2O Service -Focused on Kakao T Application-

모빌리티 O2O 서비스 사용성 평가 연구 -카카오T 애플리케이션을 중심으로-

  • Jo, Jang-Hwan (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 조장환 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2019.01.05
  • Accepted : 2019.05.20
  • Published : 2019.05.28

Abstract

The purpose of this study is to derive the differentiation and improvement measures of Kakao T through a usability evaluation centered on the service. In-depth interviews were conducted by first identifying the status of the mobility O2O service and reconfiguring the usability principles of the Honeycomb model, focusing on the functions and interfaces. First, there are problems driven from the imbalance in supply and demand as a mobility service, but it is likely to be improved through the addition of future features, carpooling. Second, problems were elicited for not recognizing the need for incorporated functions of Kakao T in the presence of existing functional-specific applications. Improvements derived based on this study are expected to help increase the convenience of users of mobility O2O services.

본 연구는 국내 시장에서 활발히 사용 중인 모빌리티 O2O 서비스 카카오T 애플리케이션을 중심으로 사용성 평가를 통해 카카오T만의 차별성과 개선방안을 도출하는 데 목적이 있다. 1차로 모빌리티 O2O 서비스 시장에 대한 현황을 파악하고, 2차로 카카오T 애플리케이션의 주요 기능과 전반적인 인터페이스를 중심으로 피터 모빌(Peter Morvile)의 허니콤 모델(Honeycomb model) 사용성 평가 원칙을 5가지로 재구성하여 심층 인터뷰를 실행하였다. 그 결과, 첫 번째로 모빌리티 서비스로서 수요와 공급의 불균형에서 오는 문제점이 있지만 앞으로 추가될 기능인 카풀을 통해 개선될 것으로 보인다. 두 번째로는 기존의 기능별 애플리케이션이 존재하는 상황에서 카카오T에 합쳐진 기능들의 필요성을 인지하지 못하는 것에 대한 문제점이 도출되었다. 본 연구를 바탕으로 도출된 개선방안은 모빌리티 O2O 서비스 사용자의 편의성을 증진하고 플랫폼을 강화하는 데 도움이 될 것으로 기대된다.

Keywords

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Fig. 1. The use of Kakao T Rate of sex based on age

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Fig. 2. Reorganizing Peter Morvile’s Honeycomb model into the five usage principle

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Fig. 3. Jakob Nielsen's Curve

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Fig. 4. Application Usability Graph

Table 1. In-depth interview profile

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Table 2. Honeycomb Model Questionnaire for Kakao T

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