Fig. 1. Model Specification
Table 1. Brand Reputation Index of Major 30 Korean Game Companies Disclosed on 13th November 2017
Table 2. Explanation of the Five Indices for Measuring Brand Reputation Index of Major 30 Game Companies
Table 4. Explanation of Variables
Table 5. Descriptive Statistics
Table 6. Empirical results#1
Table 7. Empirical results#2
Table 3. Examples of One-on-one Response of the Brand Reputation Index and Stock Price
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